Brand & Digital Growth Assistant Manager

Jollibee Group; Mandaluyong; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Red Ribbon Bakeshop, Inc. is seeking an Assistant Brand Manager to nurture and grow the Red Ribbon brand across product, packaging, and campaigns. You will work with the Category Head and cross-functional teams to implement strategic initiatives across TV, digital, PR, and other channels.

You will drive sales, equity, and market share through effective brand communications, product innovation, and customer experience. Hybrid setup with some travel for field work and partnerships is required.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or a related field.
• Open to fresh graduates with strong academic performance and leadership potential.
• Willing to travel occasionally for site visits, consumer research, partner meetings, conferences, events, etc.
• Hybrid work arrangement: 2 days onsite and 3 days work-from-home; Ortigas, Pasig City.

Responsibilities

• Develop, implement, and review strategies for New & Existing Products, packaging, and campaigns across channels.
• Lead or co-lead campaigns, promotions, and activations with internal and external stakeholders.
• Analyze category performance and actionable insights for short- and long-term actions.
• Forecast category performance and coordinate supply with cross-functional teams.
• Manage category expenses and timelines to meet budgets.

Skills

Brand management

Marketing strategy

Digital marketing

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Excel

PowerPoint

Google Analytics

Job description

Red Ribbon Bakeshop, Inc. is seeking an Assistant Brand Manager to nurture and grow the Red Ribbon brand across product, packaging, and campaigns. You will work with the Category Head and cross-functional teams to implement strategic initiatives across TV, digital, PR, and other channels.

You will drive sales, equity, and market share through effective brand communications, product innovation, and customer experience. Hybrid setup with some travel for field work and partnerships is required.