Brand & Digital Growth Associate

Jollibee Group of Companies; Hinoba-an; Hybrid; PHP 350,000 - 550,000; Full time

Job summary

Red Ribbon Bakeshop, Inc. is seeking an Assistant Brand Manager (open to fresh graduates) to nurture and grow the Red Ribbon brand in assigned categories and digital platforms.

You will work with the Category Head and stakeholders to develop, implement, and review strategies and campaigns across TV, digital, and promotions. You will assist in driving sales and equity, analyze market trends, and coordinate with internal teams and external agencies for timely planning and execution.

Qualifications

• Must have a Bachelor’s Degree in Marketing, Business Management, or a related field.
• Open to fresh graduates with strong academic performance and demonstrated leadership potential.
• Must be open to occasional travel for site visits, consumer research activities, partner meetings, conferences, events, and other business-related activities.

Responsibilities

• Assist in driving sales, market share, and equity growth for the brand and products.
• Support development and review of strategies and campaigns across TV, digital, promotions, and PR.
• Collaborate with cross-functional teams and external agencies to plan and implement campaigns.
• Analyze category performance and forecast trends to inform actions and budgeting.
• Support digital commerce initiatives and platform marketing efforts.

Skills

Fresh graduates

Leadership potential

Occasional travel

Education

Bachelor’s Degree in Marketing or related field

Job description

Red Ribbon Bakeshop, Inc. is seeking an Assistant Brand Manager (open to fresh graduates) to nurture and grow the Red Ribbon brand in assigned categories and digital platforms.

You will work with the Category Head and stakeholders to develop, implement, and review strategies and campaigns across TV, digital, and promotions. You will assist in driving sales and equity, analyze market trends, and coordinate with internal teams and external agencies for timely planning and execution.