Brand Growth Associate — Fresh Graduates Welcome | Hybrid

Jollibee Group; Pasig; Hybrid; PHP 360,000 - 600,000; Full time

Job summary

Red Ribbon Bakeshop, Inc., a subsidiary of Jollibee Foods Corporation, seeks an Assistant Brand Manager (open to fresh graduates) to nurture and grow the Red Ribbon brand. You will work with the Category Head and cross-functional teams to strategize, plan, and implement campaigns across TV, digital, and promotions.

The role emphasizes developing new products, improving packaging, and analyzing category performance while collaborating with internal and external stakeholders in a hybrid setup

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or related field.
• Open to fresh graduates with strong academic performance and leadership potential.
• Willing to travel for site visits and partner meetings.
• Willing to work on a hybrid arrangement (2 days onsite, 3 days work-from-home) in Ortigas, Pasig City.

Responsibilities

• Support Category Marketing in driving sales, market share, and equity growth for Red Ribbon’s brand and products.
• Assist digital commerce initiatives and channel marketing across platforms.
• Analyze brand performance and coordinate with cross-functional teams for planning and execution.
• Lead or co-lead campaigns, promotions, and packaging improvements with internal and external partners.

Job description

Red Ribbon Bakeshop, Inc., a subsidiary of Jollibee Foods Corporation, seeks an Assistant Brand Manager (open to fresh graduates) to nurture and grow the Red Ribbon brand. You will work with the Category Head and cross-functional teams to strategize, plan, and implement campaigns across TV, digital, and promotions.

The role emphasizes developing new products, improving packaging, and analyzing category performance while collaborating with internal and external stakeholders in a hybrid setup