Brand Growth Manager - Hybrid FMCG & Digital

Jollibee Group of Companies; Hinoba-an; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

Red Ribbon Bakeshop, Inc., a subsidiary of Jollibee Foods Corporation, seeks an Assistant Brand Manager to nurture the Red Ribbon brand across categories and digital platforms, driving sales, equity, and customer experience.

You will partner with the Category Head and cross-functional teams on campaigns, packaging, pricing, and promotions, with a hybrid work setup (2 days onsite in Ortigas, Pasig City and 3 days from home).

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 1 year of brand management experience, preferably in FMCG/e-commerce.
• Willing to travel for site visits and partner meetings; hybrid work setup in Ortigas, Pasig City.

Responsibilities

• Assist the Category Head in driving sales, market share and equity growth of the brand.
• Provide analyses and data to develop strategies and plans for products and categories.
• Lead campaigns, promotions, and packaging development with internal and external stakeholders.

Skills

Brand management

Marketing strategy

Digital marketing

Education

Bachelor's degree in Marketing

Tools

Microsoft Excel

PowerPoint

Job description

Red Ribbon Bakeshop, Inc., a subsidiary of Jollibee Foods Corporation, seeks an Assistant Brand Manager to nurture the Red Ribbon brand across categories and digital platforms, driving sales, equity, and customer experience.

You will partner with the Category Head and cross-functional teams on campaigns, packaging, pricing, and promotions, with a hybrid work setup (2 days onsite in Ortigas, Pasig City and 3 days from home).