B2B SaaS Growth Marketing Strategist

Creathink Solutions.Inc; Metro Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Core Practice Pty Ltd. is seeking a results-driven Digital Marketing Specialist to craft and optimize our B2B marketing strategy. You will help document the strategy, execute campaigns, and drive measurable growth through qualified lead generation.

The ideal candidate has proven experience marketing technology solutions or SaaS in a B2B context, with strong skills in digital channels, demand generation, and performance reporting. This role offers growth and collaboration with sales teams.

Qualifications

• Proven experience in digital marketing within B2B SaaS or technology environments.
• Experience developing lead generation programs that drive revenue growth.
• Strong understanding of B2B buyer journeys and demand generation.
• Proficiency in marketing analytics and performance reporting.
• Experience with SEO/SEM, paid media, email and content marketing.
• Familiarity with marketing tools and CRM/automation platforms.

Responsibilities

• Develop and execute B2B digital marketing strategies aligned with growth objectives.
• Document the marketing strategy, target markets, personas, channels, and measurement.
• Plan and manage demand generation campaigns to increase qualified leads.
• Manage channels including SEO, SEM, email, content, social media, and website optimization.
• Collaborate with sales to improve lead quality and marketing-to-sales alignment.
• Monitor performance and report ROI and pipeline impact.

Skills

Digital marketing

Lead generation

B2B marketing

Marketing analytics

Campaign management

Content marketing

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

CRM systems

Marketing automation platforms

Job description

Core Practice Pty Ltd. is seeking a results-driven Digital Marketing Specialist to craft and optimize our B2B marketing strategy. You will help document the strategy, execute campaigns, and drive measurable growth through qualified lead generation.

The ideal candidate has proven experience marketing technology solutions or SaaS in a B2B context, with strong skills in digital channels, demand generation, and performance reporting. This role offers growth and collaboration with sales teams.