B2B Marketing Executive — Growth & Campaign Leader

Ideals Recruitment Pte Ltd; Santo Niño 1st; On-site; PHP 1,577,000 - 2,628,000; Full time

Job summary

Ideals Recruitment Pte Ltd is seeking a seasoned B2B marketing professional to plan, execute, and optimize campaigns from Kallang. You will conduct market research, manage leads, and maintain CRM data to fuel customer growth.

Strong English communication, analytical mindset, and ability to collaborate with cross-functional teams are essential. Responsibilities include engaging clients via phone/email, generating reports, and supporting sales with marketing initiatives.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related discipline.
• 3–6 years of marketing experience, preferably in a B2B environment.
• Experience in lead generation, campaign planning, and marketing execution.
• Proficient in Microsoft Excel.
• Knowledge of Power BI, Tableau, or Power Automate is an advantage.
• Strong communication skills in English, with confidence in speaking to customers via phone, email, and face-to-face.
• Analytical, detail-oriented, proactive, and results-driven.
• Able to work independently while collaborating effectively with cross-functional teams.

Responsibilities

• Plan, execute, and optimize B2B marketing campaigns to generate quality leads.
• Conduct market research to identify new business opportunities and growth industries.
• Maintain and enhance the company's CRM database to ensure data accuracy and customer growth.
• Engage customers via phone, email, and meetings to understand business needs and provide suitable solutions.
• Generate reports and analyze sales data to identify business opportunities and improve sales performance.
• Support the sales team with marketing initiatives and administrative activities.
• Monitor campaign effectiveness and continuously improve marketing strategies based on measurable results.

Skills

Marketing experience

Lead generation

Campaign planning

Marketing execution

English communication

Analytical

Detail-oriented

Independent work

Education

Bachelor's degree in Marketing or related

Tools

Power BI

Tableau

Power Automate

Excel

Job description

Ideals Recruitment Pte Ltd is seeking a seasoned B2B marketing professional to plan, execute, and optimize campaigns from Kallang. You will conduct market research, manage leads, and maintain CRM data to fuel customer growth.

Strong English communication, analytical mindset, and ability to collaborate with cross-functional teams are essential. Responsibilities include engaging clients via phone/email, generating reports, and supporting sales with marketing initiatives.