B2B Lead Generation Specialist - Linkedln & Email

Raven Labs; Cebu City; Remote; PHP 446,000 - 670,000; Full time

Job summary

Raven Labs, a Melbourne-based software and AI implementation consultancy, is hiring a B2B Lead Generation Specialist – LinkedIn & Email for a full-time remote role. You will identify target accounts, run outbound campaigns on LinkedIn and email, and qualify opportunities for the Raven Labs team.

The role emphasizes collaboration with sales and marketing to refine ICPs and improve messaging. Ideal candidates have strong research/analytical skills and experience in B2B lead generation, with

Qualifications

• Experience with B2B lead generation, LinkedIn prospecting, email outreach, and list building.
• Strong research and analytical skills to identify target industries and decision-makers.
• Proficiency with CRM or sales engagement tools for tracking leads and activities.
• Clear, concise written communication for professional messages and follow-ups.
• Understanding of outbound sales funnels and basic pipeline metrics.
• Ability to work independently in a remote environment and meet targets.
• Familiarity with technology, SaaS, or consulting services; experience with Dynamics, AI, or data solutions is a plus.
• Prior experience in a sales development or lead generation role is beneficial.
• Comfort engaging with senior stakeholders and translating pain points into value propositions.

Responsibilities

• Identify, nurture, and qualify new business opportunities.
• Create and manage outbound campaigns on LinkedIn and via email.
• Schedule discovery calls or demos for the consultancy team.
• Collaborate with sales and marketing to refine ICPs and test messaging.
• Report on campaign performance and pipeline growth; optimize outreach strategies.

Skills

LinkedIn prospecting

Email outreach

Research & analytics

Written communication

Outbound sales funnels

Remote work management

SaaS familiarity

Lead generation experience

Stakeholder engagement

Tools

HubSpot

Dynamics 365

Job description

Company Description

Raven Labs is a Melbourne-based software and AI implementation consultancy that helps Australian businesses connect their ERP, CRM, and data, then apply AI where it saves real time and cost. The team specializes in implementing Microsoft Dynamics 365 and Business Central, integrating Microsoft Copilot and AI into daily workflows, and delivering reporting and business intelligence that leadership will actually use. Raven Labs also provides managed IT support after go-live, ensuring stable, long-term technology performance. The company focuses on solving one high-impact process at a time, measuring results quickly instead of relying on long, complex roadmaps. This practical, results-driven approach offers professionals the chance to contribute to visible improvements for clients.

Role Description

The B2B Lead Generation Specialist – LinkedIn & Email is a full-time remote role responsible for identifying, nurturing, and qualifying new business opportunities for Raven Labs. Day-to-day tasks include researching and segmenting target accounts, creating and managing outbound campaigns on LinkedIn and via email, and maintaining accurate prospect data within CRM tools. The specialist will craft personalized outreach messages, follow up with prospects, and schedule discovery calls or demos for the consultancy team. This role also involves collaborating with sales and marketing to refine ideal customer profiles, test messaging, and report on campaign performance and pipeline growth. The successful candidate will continuously optimize outreach strategies based on data and feedback to increase conversion rates.

Qualifications

• Experience with B2B lead generation, including LinkedIn prospecting, email outreach, and list building.
• Strong research and analytical skills to identify target industries, decision-makers, and suitable use cases.
• Proficiency with CRM or sales engagement tools (e.g., HubSpot, Dynamics 365, or similar) for tracking leads and activities.
• Clear, concise written communication skills for crafting professional, personalized messages and follow-ups.
• Understanding of outbound sales funnels, qualification frameworks, and basic pipeline metrics.
• Ability to work independently in a remote environment, manage priorities, and meet outreach and meeting-setting targets.
• Familiarity with technology, SaaS, or consulting services; experience with Microsoft Dynamics, AI, or data solutions is an advantage.
• Prior experience in a sales development, business development, or lead generation role is highly beneficial.
• Comfort engaging with senior stakeholders and translating client pain points into clear value propositions.