Lead Generation & Social Media Specialist (AB - 11032026 - PTLGSMS)

Rippedboxstation; Metro Manila; On-site; PHP 300,000 - 480,000; Full time

Job summary

Rippedboxstation, based in the Philippines, seeks a Lead Generation & Social Media Specialist to drive B2B prospecting and manage social media outreach in EST time. The role requires coordinating content calendars, performing outreach, and maintaining accurate prospect databases.

You will leverage Apollo and LinkedIn Sales Navigator to build targeted lists, verify contact details, and track progress while delivering regular performance reports.

Qualifications

• Proven experience in B2B lead generation, LinkedIn prospecting and social media management.
• Hands-on experience using LinkedIn Sales Navigator and Apollo for prospect research and list building.
• Identify relevant companies, decision-makers and opportunities; build and verify B2B prospect databases.
• Experience building, verifying and maintaining accurate B2B prospect databases.
• Familiarity with LinkedIn outreach, personalized messaging, and follow-ups.
• Experience managing social media accounts and coordinating content calendars.
• Familiarity with social media scheduling, publishing, and audience engagement.
• Strong written English communication for outreach messages and captions.
• Canva or similar tools are advantageous.
• Strong organizational, time-management skills; able to work independently.
• Ability to track tasks, monitor progress, meet deadlines and report status.
• Detail-oriented, proactive and independent

Responsibilities

• Conduct targeted B2B prospect research and lead generation based on ICP and requirements.
• Identify key decision-makers via LinkedIn and other platforms.
• Build and maintain targeted prospect lists using Apollo and LinkedIn Navigator.
• Verify and enrich prospect information: company details, contacts, emails, profiles.
• Perform LinkedIn prospecting: personalized connection requests, outreach messages, follow-ups.
• Qualify leads based on criteria; maintain organized sales database.
• Track activities, responses, and status of leads and follow-ups.
• Manage company social media accounts and online presence.
• Coordinate social media content: posts, captions, graphics, marketing materials.
• Develop and maintain a content calendar for consistent publishing.
• Schedule and publish content across platforms; monitor engagement.
• Respond to comments/messages or escalate inquiries as needed.
• Track basic social metrics: reach, engagement, audience growth.
• Independently manage daily tasks across lead gen and social media.
• Maintain records of prospecting, content schedules, tasks and deliverables.
• Monitor progress against targets, timelines, and deadlines.
• Prepare progress reports on lead gen, outreach, social performance and tasks.
• Proactively communicate updates and requirements to the team.

Skills

B2B Lead Generation

LinkedIn Prospecting

Social Media Management

Content Calendar Management

English Communication

Independent Work

Time Management

Tools

LinkedIn Sales Navigator

Apollo

Canva

Job description

Position: Lead Generation & Social Media Specialist

Number of hours: TBA
Schedule: EST Timezone

Key Responsibilities

• Conduct targeted B2B prospect research and lead generation based on the company's ideal customer profile, target industries, and business requirements.

• Identify potential companies, prospects, and key decision-makers through LinkedIn and other prospecting platforms.

• Build, organize, and maintain targeted prospect lists using tools such as Apollo and LinkedIn Sales Navigator.

• Verify and enrich prospect information, including company details, contact names, job titles, email addresses, and LinkedIn profiles.

• Conduct LinkedIn prospecting activities, including personalized connection requests, outreach messages, and follow-ups.

• Qualify potential leads based on established criteria and maintain an accurate, organized sales prospect database.

• Track prospecting activities, responses, qualified leads, and follow-up status.

• Manage and maintain the company's social media accounts and online presence.

• Coordinate social media content, including posts, captions, graphics, and other marketing materials.

• Develop and maintain a content calendar to ensure consistent and timely publishing.

• Schedule and publish content across relevant social media platforms.

• Monitor audience engagement, comments, and messages, responding or escalating inquiries when necessary.

• Track basic social media performance metrics, including reach, engagement, and audience growth.

• Independently manage daily tasks and priorities across lead generation and social media activities.

• Maintain accurate records of prospecting activities, content schedules, completed tasks, and pending deliverables.

• Monitor progress against assigned targets, timelines, and deadlines.

• Prepare regular progress reports covering lead generation results, outreach activities, social media performance, and completed tasks.

• Proactively communicate updates, challenges, and outstanding requirements to the appropriate team members.

Qualifications

• Proven experience in B2B Lead Generation, LinkedIn Prospecting, Social Media Management, or a similar role.

• Hands-on experience using LinkedIn Sales Navigator and Apollo for prospect research and lead list building.

• Strong ability to identify relevant companies, decision-makers, and potential business opportunities.

• Experience building, verifying, and maintaining accurate B2B prospect databases.

• Familiarity with LinkedIn outreach, personalized messaging, and prospect follow-ups.

• Experience managing social media accounts and coordinating content calendars.

• Familiarity with social media scheduling, publishing, and audience engagement.

• Strong written English communication skills, particularly in preparing professional outreach messages and social media captions.

• Familiarity with Canva or similar content creation tools is an advantage.

• Strong organizational and time-management skills, with the ability to manage multiple responsibilities independently.

• Ability to track tasks, monitor progress, meet deadlines, and provide consistent updates and reports.

• Detail-oriented, proactive, and capable of working independently with minimal supervision.