B2B Growth Platform Lead

Globe Group; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Globe is seeking a Base Growth Marketing Manager to drive incremental growth across our B2B base by identifying and scaling cross-sell platforms. You will work across internal groups, including B2C, digital, and product teams, piloting innovative online and on-ground channels to expand reach and deepen multi-product ownership.

You will build scalable growth frameworks, lead cross-functional integrations, pilot new channels, and establish governance to ensure a seamless customer experience while

Qualifications

• 5-7 years of experience in marketing, preferably B2B CRM.
• Experience with B2B marketing automation tools.
• Strong program and project management skills.
• Background in B2B marketing is an advantage.
• People and cross-functional team management experience.

Responsibilities

• Develop growth roadmaps for cross-sell platforms targeting the B2B base.
• Identify integration points across internal ecosystems like B2C and digital channels.
• Pilot and scale new online and on-ground channels to expand reach.
• Lead governance to ensure a consistent customer experience across units.
• Collaborate with Marketing, Sales and Product to accelerate execution.
• Define success metrics for pilots and transition them to BAU.

Skills

B2B marketing

CRM

Data-driven thinking

Program and project management

People management

Cross-functional team management

Growth marketing

Marketing automation

Education

Bachelor's degree in business or marketing

Tools

Pardot

SFA (Salesforce Automation)

Job description

Globe is seeking a Base Growth Marketing Manager to drive incremental growth across our B2B base by identifying and scaling cross-sell platforms. You will work across internal groups, including B2C, digital, and product teams, piloting innovative online and on-ground channels to expand reach and deepen multi-product ownership.

You will build scalable growth frameworks, lead cross-functional integrations, pilot new channels, and establish governance to ensure a seamless customer experience while