Base Growth Manager (New Platforms)

Globe Telecom, Inc.; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Globe Telecom, Inc. is seeking a Base Growth Marketing Manager to drive incremental growth across the existing B2B customer base by identifying, building, and scaling cross-sell platforms.

The role focuses on integrating B2C, digital, and internal teams while piloting online and on-ground channels to expand reach and multi-product ownership. You will lead cross-functional partnerships, test channels, target key segments, and co-create platform-ready offers.

Qualifications

• At least 5-7 years experience in Marketing, preferably B2B CRM.
• Experience with B2B Marketing Automation tools (eg. Pardot, SFA, etc)
• Program and Project Management
• Strong Marketing background - B2B Marketing experience is an advantage
• People Management
• Cross-functional Team Management
• Data-Driven and Analytical Thinking
• Customer journey design
• Graduate of any 4-year Business-related or Marketing-related Course Work

Responsibilities

• Platform and Existing Base Growth Strategy: Develop and execute a growth roadmap for cross-sell across the B2B base.
• Cross-Functional Integration and Partnerships: Collaborate with B2C and B2B teams to unlock shared opportunities.
• New Channel Piloting and Experimentation: Identify, test, and validate online and on-ground channels.
• Customer Cohorting and Targeting: Identify high-potential segments for platform-led growth.
• Offer and Value Proposition Innovation: Co-create differentiated, platform-ready offers.
• Performance Management and Scaling: Define success metrics and scale pilots into BAU.
• Stakeholder and Change Management: Align Marketing, Sales, and Product; report outcomes to leadership.
• Governance, Compliance, and Customer Experience: Ensure regulatory and data privacy compliance.

Skills

B2B Marketing

CRM

Growth Marketing

Marketing Automation

People Management

Cross-functional Leadership

Data-Driven

Customer Journey Design

Education

Bachelor's degree in Business/Marketing

Tools

Pardot

SFA

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description The Base Growth Marketing Manager will drive incremental growth across the existing B2B customer base by identifying, building, and scaling new cross-sell platforms. The role focuses on unlocking integration opportunities across internal groups—including B2C, digital and cross-functional teams—while piloting innovative online and on-ground channels that expand reach, improve customer engagement, and drive multi-product ownership.

DUTIES AND RESPONSIBILITIES

• 1. Platform and Existing Base Growth Strategy Develop and execute a growth roadmap focused on new platforms that drive cross-sell and multi-product ownership across the B2B base. Identify high-potential integration points within internal ecosystems such as B2C platforms, digital channels, and social media platforms Build scalable frameworks for embedding B2B offers in customer journeys outside traditional Sales channels.
• 2. Cross-Functional Integration and Partnerships Lead collaboration with B2C (FVT, Product, ISG & EDS); B2B: Digital, Product and L2A to unlock shared customer opportunities and cross-portfolio growth. Design and implement integration use cases such as: Embedding B2B propositions in B2C journeys (e.g., SME conversion from consumer accounts). Leveraging shared customer data and insights to enable targeted cross-sell. Co-developing bundled or ecosystem-led offers with internal and external partners. Establish governance and alignment to ensure seamless customer experience across business units.
• 3. New Channel Piloting and Experimentation Identify, test, and validate new customer acquisition and engagement channels, both online and on-ground. Lead pilot initiatives such as: Digital marketplaces, e-commerce, and partner-led channels. Events, activations, and ecosystem-based acquisition. Community, industry, or sector-specific outreach programs. Implement test-and-learn frameworks, including hypothesis design, pilot KPIs, and structured evaluation.
• 4. Customer Cohorting and Targeting Work with analytics, sales and product teams to identify high-potential segments for platform-led growth, including switching and cross-sell cohorts. Translate insights into targeted growth programs that align with customer behavior and competitive dynamics. Ensure programs are designed to address specific triggers such as switching, upsell, and retention.
• 5. Offer and Value Proposition Innovation Co-create with Product Team differentiated, platform-ready offers that align with customer needs and channel dynamics Design modular and scalable offers suitable for digital, partner, and ecosystem environments. Ensure strong alignment with competitor positioning and switching drivers.
• 6. Performance Management and Scaling Establish clear success metrics for pilots, including acquisition, conversion, cost-to-revenue ratio, and incremental revenue. Develop scalable models to transition successful pilots into BAU programs. Monitor channel and platform performance to optimize investments and resource allocation.
• 7. Stakeholder and Change Management Influence cross-functional stakeholders to support growth initiatives and new ways of working. Drive alignment between Marketing, Sales, and Product to accelerate execution. Communicate pilot outcomes and business impact to senior leadership.
• 8. Governance, Compliance, and Customer Experience Ensure that all growth initiatives adhere to regulatory, data privacy, and internal governance standards. Maintain a consistent and high-quality customer experience across all new channels and platforms.

REQUIREMENTS

• At least 5-7 years experience in Marketing, preferably B2B CRM
• Experience with B2B Marketing Automation tools (eg. Pardot, SFA, etc)
• Program and Project Management
• Strong Marketing background - B2B Marketing experience is an advantage
• People Management
• Cross-functional Team Management
• Data-Driven and Analytical Thinking
• Customer journey design
• Graduate of any 4-year Business-related or Marketing-related Course Work

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success.

Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.

Purpose In everything we do, we treat people right to create a Globe of Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.