B2B Segment Marketing Lead: Growth, ABM & Strategy

Globe Group; Philippines; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Globe Group is seeking a B2B Segment Marketing Lead to develop and execute targeted marketing strategies for key industries. You will manage a team of segment managers and analytics professionals to drive demand generation, MQLs, and pipeline targets across the marketing funnel.

The role requires 5+ years in brand management or B2B marketing, with strong experience in ABM, partnerships, and campaign execution. A Bachelor’s degree is required; MBA is preferred.

Qualifications

• Bachelor’s degree in Marketing, Business Administration/ Management or related field.
• MBA preferred for higher responsibility.
• Minimum 5+ years in Brand Management or B2B marketing.
• Experience in leading a marketing team (3–5 years).
• Proficient in brand building, communications strategy and PR.

Responsibilities

• Develop and execute comprehensive marketing strategies for assigned industry/vertical.
• Lead a team of segment managers and analytics professionals to drive demand generation and pipeline targets.
• Collaborate with content marketing and B2B stakeholders to align efforts across the funnel from awareness to conversion.
• Oversee GTM activities, monitor KPIs, and consolidate post-mortems for reports.

Skills

Brand management

Marketing strategy

Project management

Strategic partnerships

ABM (Account Based Marketing)

Education

Bachelor’s degree in Marketing/Business Administration or related field

MBA preferred

Job description

Globe Group is seeking a B2B Segment Marketing Lead to develop and execute targeted marketing strategies for key industries. You will manage a team of segment managers and analytics professionals to drive demand generation, MQLs, and pipeline targets across the marketing funnel.

The role requires 5+ years in brand management or B2B marketing, with strong experience in ABM, partnerships, and campaign execution. A Bachelor’s degree is required; MBA is preferred.