Base Growth Manager (New Platforms)

Globe Group; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Globe is seeking a Base Growth Marketing Manager to drive incremental growth across our B2B base by identifying and scaling cross-sell platforms. You will work across internal groups, including B2C, digital, and product teams, piloting innovative online and on-ground channels to expand reach and deepen multi-product ownership.

You will build scalable growth frameworks, lead cross-functional integrations, pilot new channels, and establish governance to ensure a seamless customer experience while

Qualifications

• 5-7 years of experience in marketing, preferably B2B CRM.
• Experience with B2B marketing automation tools.
• Strong program and project management skills.
• Background in B2B marketing is an advantage.
• People and cross-functional team management experience.

Responsibilities

• Develop growth roadmaps for cross-sell platforms targeting the B2B base.
• Identify integration points across internal ecosystems like B2C and digital channels.
• Pilot and scale new online and on-ground channels to expand reach.
• Lead governance to ensure a consistent customer experience across units.
• Collaborate with Marketing, Sales and Product to accelerate execution.
• Define success metrics for pilots and transition them to BAU.

Skills

B2B marketing

CRM

Data-driven thinking

Program and project management

People management

Cross-functional team management

Growth marketing

Marketing automation

Education

Bachelor's degree in business or marketing

Tools

Pardot

SFA (Salesforce Automation)

Job description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

The Base Growth Marketing Manager will drive incremental growth across the existing B2B customer base by identifying, building, and scaling new cross-sell platforms. The role focuses on unlocking integration opportunities across internal groups—including B2C, digital and cross-functional teams—while piloting innovative online and on-ground channels that expand reach, improve customer engagement, and drive multi-product ownership.

DUTIES AND RESPONSIBILITIES:

1. Platform and Existing Base Growth Strategy

• Develop and execute a growth roadmap focused on new platforms that drive cross-sell and multi-product ownership across the B2B base.

• Identify high-potential integration points within internal ecosystems such as B2C platforms, digital channels, and social media platforms

• Build scalable frameworks for embedding B2B offers in customer journeys outside traditional Sales channels.
  

1. Cross-Functional Integration and Partnerships

• Lead collaboration with B2C (FVT, Product, ISG & EDS); B2B: Digital, Product and L2A to unlock shared customer opportunities and cross-portfolio growth.

• Design and implement integration use cases such as:

• Establish governance and alignment to ensure seamless customer experience across business units.
  

1. New Channel Piloting and Experimentation

• Identify, test, and validate new customer acquisition and engagement channels, both online and on-ground.

• Lead pilot initiatives such as:

• Implement test-and-learn frameworks, including hypothesis design, pilot KPIs, and structured evaluation.
  

1. Customer Cohorting and Targeting

• Work with analytics, sales and product teams to identify high-potential segments for platform-led growth, including switching and cross-sell cohorts.

• Translate insights into targeted growth programs that align with customer behavior and competitive dynamics.

• Ensure programs are designed to address specific triggers such as switching, upsell, and retention.
  

1. Offer and Value Proposition Innovation

• Co-create with Product Team differentiated, platform-ready offers that align with customer needs and channel dynamics

• Design modular and scalable offers suitable for digital, partner, and ecosystem environments.

• Ensure strong alignment with competitor positioning and switching drivers.
  

1. Performance Management and Scaling

• Establish clear success metrics for pilots, including acquisition, conversion, cost-to-revenue ratio, and incremental revenue.

• Develop scalable models to transition successful pilots into BAU programs.

• Monitor channel and platform performance to optimize investments and resource allocation.
  

1. Stakeholder and Change Management

• Influence cross-functional stakeholders to support growth initiatives and new ways of working.

• Drive alignment between Marketing, Sales, and Product to accelerate execution.

• Communicate pilot outcomes and business impact to senior leadership.
  

1. Governance, Compliance, and Customer Experience

• Ensure that all growth initiatives adhere to regulatory, data privacy, and internal governance standards.

• Maintain a consistent and high-quality customer experience across all new channels and platforms.

REQUIREMENTS:

• At least 5-7 years experience in Marketing, preferably B2B CRM

• Experience with B2B Marketing Automation tools (eg. Pardot, SFA, etc)

• Program and Project Management

• Strong Marketing background - B2B Marketing experience is an advantage

• People Management

• Cross-functional Team Management

• Data-Driven and Analytical Thinking

• Customer journey design

• Graduate of any 4-year Business-related or Marketing-related Course Work

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.