B2B Facebook Ads Strategist – Remote, High-Spend Lead Gen

Pavago; Philippines; À distance; PHP 7 538 000 - 11 307 000; Plein temps

Résumé du poste

Pavago is seeking a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta. You will manage daily ad spend and drive qualified leads.

Ideal candidates will have deep experience with B2B Meta advertising, lead generation, and strong analytics. You will collaborate with creative and sales teams to improve CPL, CPA, and pipeline contributions, while ensuring the campaigns align with ICPs and funnel stages.

Qualifications

• Proven hands-on experience managing high-budget Facebook Ads campaigns.

Responsabilités

• Own end-to-end Facebook/Meta Ads strategy for B2B campaigns.
• Manage and optimize approximately $4,000/day in ad spend.
• Build and test custom, lookalike, and interest-based audiences.
• Develop targeting strategies for B2B decision-makers.
• Brief creative teams on new concepts, messaging, and testing opportunities.
• Run structured A/B and multivariate tests.
• Monitor daily budget pacing and reallocate spend based on performance.
• Track CPL, CPA, MQL volume, and pipeline contribution.
• Identify creative fatigue and underperforming campaigns quickly.
• Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria.
• Provide clear performance updates and recommendations to leadership.

Connaissances

High-budget campaigns

B2B lead generation

Meta Ads Manager

CRM/marketing automation

Analytics & optimization

English communication

Budget pacing

Outils

Meta Pixel

CAPI

Instant Forms

Off-platform conversion tracking

Automated rules

Description du poste

Pavago is seeking a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta. You will manage daily ad spend and drive qualified leads.

Ideal candidates will have deep experience with B2B Meta advertising, lead generation, and strong analytics. You will collaborate with creative and sales teams to improve CPL, CPA, and pipeline contributions, while ensuring the campaigns align with ICPs and funnel stages.