Facebook Ads Specialist - B2B Performance Marketing

Pavago; Philippines; Remote; PHP 7,538,000 - 11,307,000; Full time

Job summary

Pavago is seeking a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta. You will manage daily ad spend and drive qualified leads.

Ideal candidates will have deep experience with B2B Meta advertising, lead generation, and strong analytics. You will collaborate with creative and sales teams to improve CPL, CPA, and pipeline contributions, while ensuring the campaigns align with ICPs and funnel stages.

Qualifications

• Proven hands-on experience managing high-budget Facebook Ads campaigns.

Responsibilities

• Own end-to-end Facebook/Meta Ads strategy for B2B campaigns.
• Manage and optimize approximately $4,000/day in ad spend.
• Build and test custom, lookalike, and interest-based audiences.
• Develop targeting strategies for B2B decision-makers.
• Brief creative teams on new concepts, messaging, and testing opportunities.
• Run structured A/B and multivariate tests.
• Monitor daily budget pacing and reallocate spend based on performance.
• Track CPL, CPA, MQL volume, and pipeline contribution.
• Identify creative fatigue and underperforming campaigns quickly.
• Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria.
• Provide clear performance updates and recommendations to leadership.

Skills

High-budget campaigns

B2B lead generation

Meta Ads Manager

CRM/marketing automation

Analytics & optimization

English communication

Budget pacing

Tools

Meta Pixel

CAPI

Instant Forms

Off-platform conversion tracking

Automated rules

Job description

Facebook Ads Specialist – B2B Performance Marketing | Remote

Position Type: Full-Time, Remote
Location: Philippines, Pakistan, or Latin America
Working Hours: U.S. Client Business Hours / Required Time-Zone Overlap

About the Role

We’re hiring a Facebook Ads Specialist to own and optimize high-budget B2B campaigns across Meta.

You’ll manage approximately $4,000/day in ad spend, taking ownership of targeting, creative testing, budget pacing, lead generation, and overall campaign performance.

This role is ideal for someone who treats an ad account like a business—monitoring performance closely, making fast data-driven decisions, and proactively improving results.

What You’ll Do

• Own end-to-end Facebook/Meta Ads strategy for B2B campaigns
• Manage and optimize approximately $4,000/day in ad spend
• Build and test custom, lookalike, and interest-based audiences
• Develop targeting strategies for B2B decision-makers
• Brief creative teams on new concepts, messaging, and testing opportunities
• Run structured A/B and multivariate tests
• Monitor daily budget pacing and reallocate spend based on performance
• Track CPL, CPA, MQL volume, and pipeline contribution
• Identify creative fatigue and underperforming campaigns quickly
• Align targeting and messaging with ICPs, sales funnels, and lead qualification criteria
• Provide clear performance updates and recommendations to leadership

Requirements

• Proven hands-on experience managing high-budget Facebook Ads campaigns
• Experience managing $1,000+/day in ad spend strongly preferred
• Strong experience with B2B Meta advertising and lead generation
• Advanced proficiency in Meta Ads Manager
• Experience with:
• Instant Forms
• Meta Pixel
• Conversion API (CAPI)
• Off-platform conversion tracking
• Automated rules
• Strong understanding of CPL, CPA, MQLs, ROAS, and pipeline performance
• Experience using CRM or marketing automation tools to evaluate downstream lead quality
• Strong analytical and optimization skills
• Fluent English with strong written communication

What Makes You a Strong Fit

You take full ownership of performance, make decisions based on data, and don’t wait for someone else to identify problems.

You’re proactive, comfortable managing significant daily spend, and genuinely interested in understanding B2B buyer behavior and what drives qualified conversions.

What Success Looks Like

• Efficient CPL and CPA
• Consistent generation of qualified B2B leads
• Strong MQL volume and pipeline contribution
• Accurate daily budget pacing
• Continuous improvement through structured testing
• Fast identification of performance issues and creative fatigue

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding