B2B Digital Marketing Lead — Retail App Growth

Coca-Cola Europacific Aboitiz Philippines; Taguig; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

Coca-Cola Europacific Aboitiz Philippines is seeking a data-driven Digital Marketing Lead to drive retailer conversion, retention, and engagement within the Aling Cora app. You will own in-app campaigns, CRM communications, and performance reporting to grow active users and order frequency.

You will collaborate with Commercial Excellence, Marketing, Market Research, Sales, and external partners to optimize customer journeys and maximize business impact across the platform.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field.
• 3+ years of Digital Marketing, CRM Marketing, Growth Marketing, or related fields.
• Experience managing digital campaigns and CRM communications at scale.
• Strong understanding of segmentation, personalization, retention, and conversion.

Responsibilities

• Design, execute, and optimize hyper-personalized campaigns to drive retailer engagement and sales.
• Strategize in-app campaigns, CRM communications, and customer engagement initiatives.
• Develop churn prevention, reactivation, and habituation programs to boost active users.
• Leverage marketing tools to personalize communications and improve performance.
• Monitor customer behavior, campaign results, and platform usage for insights.
• Own dashboards and business reviews related to conversion and retention.

Skills

Digital marketing

CRM

Analytics

Retention marketing

Campaign optimization

Education

Bachelor's degree

Tools

CRM software

Marketing automation

Analytics platforms

Job description

Coca-Cola Europacific Aboitiz Philippines is seeking a data-driven Digital Marketing Lead to drive retailer conversion, retention, and engagement within the Aling Cora app. You will own in-app campaigns, CRM communications, and performance reporting to grow active users and order frequency.

You will collaborate with Commercial Excellence, Marketing, Market Research, Sales, and external partners to optimize customer journeys and maximize business impact across the platform.