Automotive Marketing Manager - Dealer Growth Lead

Nissan Libis; Philippines; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Nissan Libis is seeking a Marketing Manager to lead the company’s marketing and advertising initiatives in the Philippines. You will oversee campaigns, events, and staff, while coordinating with sales leadership and OEM partners to drive demand and optimize performance.

The role requires strong analytics, negotiation, and cross-functional collaboration to boost market share and customer engagement in a competitive automotive environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Automotive Management, or Communications.
• 3-7 years in marketing or sales, preferably in automotive dealerships, OEMs or automotive services.
• Knowledge of dealership KPIs (cost per lead, ROI per campaign) and familiarity with vehicle sales cycles, dealer operations, financing, and customer service processes.
• Experience with lead generation and CRM marketing, local market advertising, automotive digital marketing, and event & campaign management.
• Proven ability in data analysis, negotiation, and building strong relationships with sales managers, GMs and OEM reps.

Responsibilities

• Develop marketing strategies for advertising new products.
• Organize promotional events and coordinate day-of deliveries and staffing.
• Lead and train teams of Marketing Associates.
• Review and optimize current marketing campaigns within budget constraints.
• Analyze website conversion rates and promotion effectiveness to drive sales.
• Identify new markets and plan market entry.
• Collaborate with product development and buying teams to estimate product demand.
• Brainstorm advertising ideas with senior management.

Skills

Lead generation

CRM marketing

Local market advertising

Digital marketing

Sales funnel management

Event management

Campaign management

Data analysis

Negotiation

Communication

Education

Bachelor's degree

Job description

Nissan Libis is seeking a Marketing Manager to lead the company’s marketing and advertising initiatives in the Philippines. You will oversee campaigns, events, and staff, while coordinating with sales leadership and OEM partners to drive demand and optimize performance.

The role requires strong analytics, negotiation, and cross-functional collaboration to boost market share and customer engagement in a competitive automotive environment.