Senior Automotive Growth Marketing Strategist

Motor Image Pilipinas, Inc.

Parañaque

On-site

PHP 600,000 - 1,200,000

Full time

2 days ago

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Job summary

Motor Image Pilipinas, Inc. is seeking a data-driven Digital Marketing Specialist to lead our automotive campaigns across online channels in the Philippines. You will plan, execute, and optimize performance-driven initiatives tied to dealership objectives.

The ideal candidate has at least 2 years in digital marketing, hands-on experience with Meta Ads Manager and Google Ads, and strong analytics using GA4, GTM, and Looker Studio. A marketing-related degree is preferred.

Qualifications

Bachelor's degree in marketing or a related field.
At least 2 years of relevant digital marketing experience.
Experience in automotive, retail, FMCG, or consumer marketing is a plus.

Responsibilities

Coordinate with media, press, publications, agencies, and partners for PR activities and marketing campaigns.
Plan and monitor marketing events such as product launches, dealership events, and experiential campaigns.
Monitor dealership marketing activities for budget, execution, and campaign objectives.
Prepare reports on market conditions, competitor activity, and campaign performance.
Analyze regional market trends affecting customer walk-ins, inquiries, and bookings.
Research automotive industry marketing activities and competitor campaigns to identify opportunities.
Manage digital marketing campaigns to drive qualified leads and ROI.
Monitor GA4, GTM, GSC, and Looker Studio for optimization strategies.
Support website management, SEO, SEM, landing page optimization, CRO.
Collaborate with sales to align marketing and sales objectives.
Develop marketing presentations, reports, and campaign proposals.
Ensure marketing activities comply with brand standards.