Assistant Sales Manager

Asahi Holdings Southeast Asia Sdn Bhd; Manila; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Asahi Holdings Southeast Asia Sdn Bhd is seeking an Assistant Sales Manager to drive the growth of its premium beer portfolio in the Philippines. Based in Manila, you will expand distribution, manage key customers and trade partners, and ensure strong execution of brand initiatives across the market.

You will lead on-trade sales to hotels, restaurants, bars, clubs and premium dining venues, while collaborating with Marketing, Finance and Supply Chain to deliver commercial plans.

Qualifications

• Minimum 5 years of sales experience in FMCG/beverage/hospitality sectors.
• Strong on-trade sales and account management experience preferred.
• Solid understanding of Philippine FMCG/beverage market.
• Proven track record in achieving sales targets and developing new business.

Responsibilities

• Drive sales and distribution of premium beer portfolio across assigned channels in the Philippines.
• Develop and maintain relationships with key accounts, distributors, wholesalers and trade partners.
• Lead on-trade sales across hotels, restaurants, bars, pubs, clubs and premium dining venues.
• Identify and develop new business opportunities to expand customer and distribution networks.
• Execute trade promotions, activations, and visibility initiatives aligned with brand strategy.
• Monitor market trends, competitor activities, pricing and customer developments.
• Collaborate with Marketing, Finance and Supply Chain for effective execution of commercial plans.
• Monitor sales performance, forecasts, stock, and order fulfilment.
• Conduct market visits to ensure strong sales execution and brand visibility.
• Prepare sales reports and provide market insights to management.
• Support the Sales Manager in developing and coaching the sales team.
• Ensure compliance with company policies and Philippine regulatory requirements.

Skills

Sales

Account management

Negotiation

Communication

Relationship management

Analytical thinking

Problem solving

Self-motivated

Interpersonal skills

Willingness to travel

Tools

Excel

PowerPoint

MS Office

Job description

We are looking for a results-driven Assistant Sales Manager to support the growth and execution of Asahi's premium beer portfolio in the Philippines. Based in Manila, the role will focus on driving sales performance, managing key customers and trade partners, expanding distribution, and ensuring strong execution of commercial and brand initiatives across the Philippine market.

Key Responsibilities

• Drive sales and distribution of Asahi's premium beer portfolio across assigned channels in the Philippines.
• Develop and maintain strong relationships with key accounts, distributors, wholesalers and trade partners.
• Drive on-trade sales across hotels, restaurants, bars, pubs, clubs and premium dining establishments.
• Identify and develop new business opportunities to expand the customer and distribution network.
• Execute trade promotions, activations and visibility initiatives in line with Asahi's brand strategy.
• Monitor market trends, competitor activities, pricing and customer developments within the Philippine beer and beverage market.
• Work closely with Marketing, Finance and Supply Chain teams to ensure effective execution of commercial plans.
• Monitor sales performance, forecasts, stock availability and order fulfilment.
• Conduct regular market visits to ensure strong sales execution, distribution and brand visibility.
• Prepare sales reports and provide market insights and recommendations to management.
• Support the Sales Manager in developing and coaching the sales team.
• Ensure compliance with company policies, commercial guidelines and applicable Philippine regulatory requirements.

Requirements

• Minimum 5 years of sales experience, preferably within FMCG, beverage, beer or hospitality-related industries.
• Strong experience in on-trade sales and account management is highly preferred.
• Good understanding of the Philippine FMCG, beverage and beer market.
• Proven track record in achieving sales targets and developing new business.
• Strong negotiation, communication and relationship management skills.
• Good commercial acumen with strong analytical and problem-solving abilities.
• Self-motivated, results-oriented and able to work independently.
• Strong interpersonal skills with the ability to work effectively with internal and external stakeholders.
• Willingness to travel for customer meetings, market visits and trade activities.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Experience with premium beer brands or international beverage companies will be an advantage.