Company: Asia Brewery Incorporated
Work Location: Mindanao Sales Offices
About the Role
Join Asia Brewery as a Regional Sales Information Head and become the data backbone of our regional sales organization. In this role, you'll give regional sales management accurate, real-time, in-depth analysis of sales reports and updates, maintain our direct and indirect customer databases, and set the annual and monthly sales targets that guide the region. You'll also oversee handheld governance across the sales force and work with Sales, Trade Marketing, Finance, Logistics, and HR to turn sales data into action. This is an excellent opportunity for an analytical, process-driven professional who enjoys turning data into decisions that help the business hit its targets.
Key Responsibilities
Sales Information & Analysis
- Provide regional sales management with accurate, real-time sales information to support decision-making and help attain sales targets and trade objectives
- Translate SOAS data into sales information reports for action planning by regional Sales, Finance, Logistics, and Human Resources
- Provide Trade Marketing with the sales information needed to develop plans and programs for customers and consumers
- Provide weekly empties retrieval information by outlet and by SKU to support production planning, product availability, and accurate future container planning
Customer Database Management
- Maintain accurate customer databases for both direct-served and indirect-served outlets
- Lead the sales organization in the clean-up and maintenance of the SOAS (direct) customer database, ensuring completeness and integrity of all required fields per customer record
- Create consolidated indirect customer master databases (OWP for PW/PD)
- Institutionalize master data clean-up, update, and maintenance processes to ensure a reliable Partner database
Sales Targets & Performance Reporting
- Provide the regional sales organization with annual and monthly sales targets (Region/Sales Offices/District/Route) by brand and SKU
- Prepare analysis of key performance indicator results
- Rank and publish regional results per month per sales position
- Provide Local HR with performance results for future assessment and employee evaluation
Handheld Governance
- Oversee overall handheld governance, including usage training, handheld inventory, and coordination of repair and maintenance
Team Support & Other Duties
- Provide functional guidance to the SO SIA/SA team
- Perform other roles and responsibilities directed by the immediate superior that support the organization's Mission, Vision, Objectives, Strategies, and Core Values
What We're Looking For
Required Qualifications
- Degree in Business, Accountancy, Marketing, Business Administration, or any similar discipline
- At least 2 years of experience in market research, sales information analytics, demand forecasting, commercial intelligence and planning, or similar work
Core Competencies
- Keen understanding of the food and beverage industry
- Familiarity with different trade channels and market segments
- Understanding of industry selling and delivery practices
- Knowledge of sales forecasting and commercial planning
- Familiarity with the returnable glass business is an advantage
- Strong analytical reasoning and decision-making skills
- Excellent oral and written communication skills
- Proficiency in spreadsheets, word processing, and presentation tools
- Solid database management skills
- Leadership, people management, and coaching skills
Essential Attributes
- Honest and a person of integrity
- Passionate and disciplined
- Team player
- Self-starter
- Structured and process-oriented
Work Environment
This role sits within the Sales Information department, under the Sales – General Trade unit, and reports to the Sales Information Manager. You'll provide functional guidance to the SO SIA/SA team and collaborate closely with Sales, Trade/Brand Marketing, Finance, ICT, Human Resources, Logistics, and Supply Chain, as well as external partners such as regional marketing companies and partner wholesalers and distributors.