Assistant Sales Manage for HoReCa

D&L Industries, Inc.; Quezon City; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

D&L Industries, Inc. is seeking an experienced Assistant Sales Manager to expand our HoReCa and Foodservice footprint across Metro Manila and key distribution channels.

You will lead direct account growth, manage sub-distributors, and build strong relationships with culinary leads, purchasing managers, and commercial partners for our premium Oleo-Fats line. You will drive forecasting alignment with supply chain, negotiate terms with distributors, and lead field activities such as product

Qualifications

• Bachelor's degree in a related field
• 5–10 years of B2B sales and channel management experience in HoReCa/FMCG
• Established network in Metro Manila and key provinces
• Willingness to conduct field visits and attend trade shows or regional client meetings

Responsibilities

• Identify and secure new direct accounts across hotel chains, restaurant groups, industrial caterers, and commercial bakeries
• Appoint, manage, and audit sub-distributors, regional dealers, and foodservice wholesalers; ensure sales targets, stock levels, and distribution coverage goals are met
• Maintain and deepen relationships with direct HoReCa clients and distribution partners to secure client retention, repeat orders, and healthy channel margins
• Partner with application chefs and product development teams to conduct demonstrations, product trials, and tailored product pitches for key clients and distributors' sales teams
• Work closely with supply chain and logistics teams to optimize forecasting, stock availability, order fulfillment, and route-to-market strategies
• Oversee the entire sales cycle—from prospecting, negotiation, and distributor agreements to account reconciliation and payment collection

Skills

Negotiation

Channel management

Sales forecasting

Presentation

Education

Bachelor's degree in a related field

Job description

About The Role
We are seeking a results-driven and proactive Assistant Sales Manager to manage and grow our footprint across both the HoReCa (Hotels, Restaurants, and Catering) sector and key Foodservice Distribution Channels. In this role, you will lead direct account growth, manage sub-distributors and dealer networks, and build strong relationships with culinary leads, purchasing managers, and commercial partners for our premium line of Oleo-Fats products (specialty fats, oils, margarines, shortenings, and customized culinary solutions).

About The Role
We are seeking a results-driven and proactive Assistant Sales Manager to manage and grow our footprint across both the HoReCa (Hotels, Restaurants, and Catering) sector and key Foodservice Distribution Channels. In this role, you will lead direct account growth, manage sub-distributors and dealer networks, and build strong relationships with culinary leads, purchasing managers, and commercial partners for our premium line of Oleo-Fats products (specialty fats, oils, margarines, shortenings, and customized culinary solutions).
Key Responsibilities

• Identify and secure new direct accounts across hotel chains, restaurant groups, industrial caterers, and commercial bakeries while identifying new distribution channels
• Appoint, manage, and audit sub-distributors, regional dealers, and foodservice wholesalers; ensure sales targets, stock levels, and distribution coverage goals are met
• Maintain and deepen relationships with direct HoReCa clients and distribution partners to secure client retention, repeat orders, and healthy channel margins
• Partner with application chefs and product development teams to conduct baking/cooking demonstrations, product trials, and tailored product pitches for key clients and distributors' sales teams
• Work closely with supply chain and logistics teams to optimize demand forecasting, stock availability, order fulfillment, and route-to-market distribution strategies
• Oversee the entire sales cycle—from prospecting, negotiation, and distributor agreements to account reconciliation and payment collection
  

About You

• Bachelor's degree in Business, Marketing, Hotel & Restaurant Management (HRM), Food Technology, Supply Chain, or a related field
• 5 to 10 years of B2B sales and channel management experience within HoReCa, FMCG, or Food Ingredients/Distribution
• Strong understanding of edible oils, specialty fats, dairy blends, or bakery ingredients, along with route-to-market and distributor management models in the Philippines
• Established network of key contacts within major hotel groups, restaurant chains, and regional food distributors across Metro Manila and key provinces
• Excellent negotiation, channel conflict resolution, presentation, and sales forecasting capabilities
• Willingness to conduct field visits, visit distributor warehouses, and participate in trade shows or regional client meetings