Assistant Sales Manage for HoReCa

D&L Industries; Quezon City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

D&L Industries is seeking an Assistant Sales Manager to drive growth in HoReCa and Foodservice channels across Metro Manila and key provinces. You will lead direct account development, manage sub-distributors and dealers, and build relationships with culinary leads, purchasing managers, and commercial partners for our premium Oleo-Fats line.

The role requires 5–10 years of B2B sales and channel management experience, strong negotiation and forecasting skills, and willingness to perform field

Qualifications

• Bachelor's degree in Business, Marketing, HRM, Food Technology, Supply Chain, or related field.
• 5–10 years of B2B sales and channel management experience in HoReCa, FMCG, or Food Ingredients/Distribution.
• Established network with major hotel groups, restaurant chains, and regional food distributors in Metro Manila and key provinces.
• Excellent negotiation, channel conflict resolution, presentation and sales forecasting capabilities.

Responsibilities

• Identify and secure new direct accounts across hotel chains, restaurant groups, industrial caterers, and commercial bakeries; identify new distribution channels.
• Appoint, manage, and audit sub-distributors, regional dealers, and foodservice wholesalers; ensure sales targets, stock levels, and distribution coverage goals are met.
• Maintain and deepen relationships with direct HoReCa clients and distribution partners to secure client retention, repeat orders, and healthy channel margins.
• Partner with application chefs and product development teams to conduct baking/cooking demonstrations, product trials, and tailored product pitches for key clients and distributors' sales teams.
• Work closely with supply chain and logistics teams to optimize demand forecasting, stock availability, order fulfillment, and route-to-market distribution strategies.
• Oversee the entire sales cycle—from prospecting, negotiation, and distributor agreements to account reconciliation and payment collection.

Skills

Channel management

B2B sales

Negotiation

Sales forecasting

Field visits

Presentation

Education

Bachelor's degree in Business/Marketing/HRM or related field

Job description

About the role

We are seeking a results-driven and proactive Assistant Sales Manager to manage and grow our footprint across both the HoReCa (Hotels, Restaurants, and Catering) sector and key Foodservice Distribution Channels. In this role, you will lead direct account growth, manage sub-distributors and dealer networks, and build strong relationships with culinary leads, purchasing managers, and commercial partners for our premium line of Oleo-Fats products (specialty fats, oils, margarines, shortenings, and customized culinary solutions).

Key responsibilities

• Identify and secure new direct accounts across hotel chains, restaurant groups, industrial caterers, and commercial bakeries while identifying new distribution channels
• Appoint, manage, and audit sub-distributors, regional dealers, and foodservice wholesalers; ensure sales targets, stock levels, and distribution coverage goals are met
• Maintain and deepen relationships with direct HoReCa clients and distribution partners to secure client retention, repeat orders, and healthy channel margins
• Partner with application chefs and product development teams to conduct baking/cooking demonstrations, product trials, and tailored product pitches for key clients and distributors' sales teams
• Work closely with supply chain and logistics teams to optimize demand forecasting, stock availability, order fulfillment, and route-to-market distribution strategies
• Oversee the entire sales cycle—from prospecting, negotiation, and distributor agreements to account reconciliation and payment collection

About you

• Bachelor's degree in Business, Marketing, Hotel & Restaurant Management (HRM), Food Technology, Supply Chain, or a related field
• 5 to 10 years of B2B sales and channel management experience within HoReCa, FMCG, or Food Ingredients/Distribution
• Strong understanding of edible oils, specialty fats, dairy blends, or bakery ingredients, along with route-to-market and distributor management models in the Philippines
• Established network of key contacts within major hotel groups, restaurant chains, and regional food distributors across Metro Manila and key provinces
• Excellent negotiation, channel conflict resolution, presentation, and sales forecasting capabilities
• Willingness to conduct field visits, visit distributor warehouses, and participate in trade shows or regional client meetings