Assistant Marketing Manager (VisMin)

Nutri-Asia, Inc.; Mandaue; On-site; PHP 600,000 - 900,000; Full time

Job summary

Nutri-Asia, Inc. is seeking an Assistant Marketing Manager for Visayas and Mindanao to craft and execute local marketing strategies aligned with brand goals. You will work with Category, Brand, and Trade Marketing Managers to ensure consistent messaging across campaigns.

The role requires deep market knowledge of Visayas and Mindanao, strong analytical skills, and a creative, results-driven mindset to drive regional growth and effective budget management.

Qualifications

• 5+ years of marketing, brand management, or related experience.
• Strong knowledge of Visayas and Mindanao markets and distribution channels.
• Excellent analytical skills to interpret market data and sales metrics.
• Ability to develop and execute marketing strategies aligned with business objectives.
• Creative mindset with ability to design innovative campaigns.
• Strong collaboration and communication with cross-functional teams and agencies.
• Result-oriented with track record of achieving targets.
• Proficient in MS Office applications and marketing tools.

Responsibilities

• Develop and execute local marketing strategies and plans for Visayas and Mindanao regions in line with brand and category objectives.
• Identify market opportunities by translating local insights into actionable marketing initiatives and product development plans.
• Collaborate with Category, Brand, and Trade Marketing Managers for cohesive positioning and messaging across activities.
• Conduct market research and consumer insights analysis to understand local preferences, trends, and behaviors.
• Monitor marketing performance, sales data, and market trends to assess campaign effectiveness and identify improvements.
• Assist in development and management of the regional marketing budget.
• Stay updated on industry trends, competitors, and local market dynamics to anticipate shifts and adjust strategy.
• Work with agencies and creative teams to develop effective local campaigns across advertising, promotions, and digital channels.

Job description

About the role

Assistant Marketing Manager for the Visayas and Mindanao regions, responsible for developing and executing local marketing strategies and plans in alignment with overall brand and category objectives. This role involves collaborating with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities.

Key responsibilities

• Develop and execute local marketing strategies and plans for the Visayas and Mindanao regions, in alignment with overall brand and category objectives
• Identify and capitalize on potential market opportunities by translating local insights into actionable marketing initiatives and product development plans
• Collaborate closely with Category, Brand, and Trade Marketing Managers to ensure cohesive brand positioning and consistent messaging across marketing activities
• Conduct in-depth market research and consumer insights analysis to understand local preferences, trends, and consumer behaviors
• Monitor and analyze marketing performance metrics, sales data, and market trends to assess the effectiveness of marketing campaigns and identify areas for improvement
• Assist in the development and management of the marketing budget for the assigned regions
• Stay updated on industry trends, competitor activities, and local market dynamics to proactively identify market shifts and recommend strategic adjustments
• Work with agencies and creative teams to develop effective communication campaigns tailored to the local market, including advertising, promotions, and digital marketing

About you

• At least 5 years of experience in marketing, brand management, or related roles, preferably within the FMCG industry
• Strong knowledge of the Visayas and Mindanao markets, including consumer preferences, local cultures, and distribution channels
• Excellent analytical skills to effectively gather and interpret market data, consumer insights, and sales performance metrics
• Ability to develop and execute marketing strategies that align with overall business objectives
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns
• Strong collaboration and communication skills to work effectively with cross-functional teams and external agencies
• Result-oriented mindset with a track record of achieving targets and driving business growth
• Proficiency in MS Office applications and familiarity with marketing software and tools