Head of Marketing (VP/AVP Level)

HRTX; Quezon City; On-site; PHP 2,500,000 - 4,500,000; Full time

Job summary

HRTX in Quezon City is seeking a Head of Marketing (VP/AVP level) to steer the strategic direction of the company’s marketing. You will lead brand development, campaigns, and digital initiatives, driving customer engagement and revenue growth across FMCG or retail parallels.

The role demands a proven track record in brand strategy, product marketing, and analytics, plus leadership across a marketing team. An on-site position with a morning shift is expected.

Qualifications

• Bachelor's degree in Marketing, Business or relevant field.
• At least 10 years of marketing leadership experience in FMCG or retail.
• Proven ability to lead brand strategy, product marketing, and digital marketing.
• Strong analytical, creative, and leadership skills.

Responsibilities

• Develop and execute the company's overall marketing and brand strategy.
• Lead integrated marketing campaigns across digital, traditional, and in-store execution.
• Manage brand positioning, product launches, and customer engagement programs.
• Oversee market research, insights gathering, and competitive analysis.
• Manage marketing budget, agency relationships, and media planning.
• Collaborate with Operations, Merchandising, and Sales to support business goals.
• Lead the marketing team in achieving brand equity and revenue targets.
• Drive innovation in content, campaigns, and customer touchpoints.

Job description

Head of Marketing

Location: Quezon City (On-site)
Work Schedule: Morning Shift, Monday-Friday

Job Summary

The Head of Marketing (VP/AVP Level) will drive the strategic marketing direction of the company, leading brand development, campaigns, digital marketing, and customer engagement. Experience in FMCG, brand retail, or parallel industries is essential.

Key Responsibilities

• Develop and execute the companys overall marketing and brand strategy.




• Lead integrated marketing campaigns across digital, traditional, and in-store execution.




• Manage brand positioning, product launches, and customer engagement programs.




• Oversee market research, insights gathering, and competitive analysis.




• Manage marketing budget, agency relationships, and media planning.




• Collaborate with Operations, Merchandising, and Sales to support business goals.




• Lead the marketing team in achieving brand equity and revenue targets.




• Drive innovation in content, campaigns, and customer touchpoints.

Qualifications

• Bachelors degree in Marketing, Business, or relevant field.




• At least 10 years of marketing leadership experience in FMCG or retail.




• Proven ability to lead brand strategy, product marketing, and digital marketing.




• Strong analytical, creative, and leadership skills.