Marketing Officer - Real Estate/Property Development

HRTx Inc; Makati; On-site; PHP 480,000 - 720,000; Full time

Job summary

HRTx Inc. is seeking a Marketing Officer to lead integrated branding and marketing initiatives for residential, commercial, and mixed-use real estate projects. You will build brand awareness, support lead generation, and drive customer engagement while aligning with business growth.

You will develop compelling campaigns, oversee project branding, analyze market trends, and craft communications tailored to buyers in the real estate market. Real estate marketing experience is highly valued.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or related field.
• 2–3 years of experience in brand marketing, marketing communications, or related roles.
• Hands-on experience handling marketing campaigns, branding initiatives, or project promotions for real estate developments.
• Knowledge of the real estate market, property trends, and buyer behavior preferred.
• Experience in integrated marketing campaigns across online and offline platforms.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and organizational abilities.
• Proficient in Microsoft Office and digital marketing tools/platforms.
• Creative thinker with analytical and problem-solving skills.

Responsibilities

• Brand Management and Stewardship: Maintain and protect the overall brand identity, positioning, and messaging across all marketing and communication platforms.
• Brand elements: Ensure consistency in logos, visual assets, taglines, and tone of voice across digital and traditional materials.
• Brand monitoring: Monitor brand-related communications for alignment with standards and strategy.
• Brand champion: Promote brand values internally and externally.
• Marketing strategy/campaigns: Develop plans and campaigns supporting goals, sales targets, and brand objectives.
• Integrated campaigns: Conceptualize/implement digital, print, events, activations, and promotions.
• Campaign timelines: Coordinate timelines, deliverables, and performance monitoring.
• Innovative ideas: Recommend ideas to boost engagement and visibility.
• Research/Insights: Conduct market analysis, benchmarking, and consumer research to identify trends and risks.
• Customer insights: Gather insights to improve communication and experience.
• Conditions/evaluations: Evaluate market conditions and competitors for strategic planning.
• Reports: Prepare reports/presentations on findings and initiatives.
• Content development: Create compelling marketing content and brand stories.
• Consistency across channels: Ensure messaging reflects brand image and customer experience.
• Collaboration: Work with creative teams, agencies, suppliers on materials.
• Channel oversight: Oversee messaging across social, website, email, print, and events.
• Cross-functional coordination: Align marketing with sales/ops/BD/external partners.
• Vendor coordination: Manage vendors/agencies for timely delivery.
• Launch support: Support product launches and corporate events.
• Stakeholder relations: Foster strong relationships for collaboration.
• Budget/administration: Assist budgeting and reporting on ROI.
• Documentation: Maintain records of plans, contracts, and materials.

Skills

Brand marketing

Campaign management

Digital marketing

Market research

Storytelling

Brand positioning

Communication

Project management

Analytics

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or related field

Tools

Microsoft Office

Digital marketing tools

Job description

The Marketing Officeris responsible for the strategic development, execution, and management of integrated branding and marketing initiatives that strengthen the company's presence within the real estate industry. The role focuses on building strong brand awareness for residential, commercial, mixed-use, and other property development projects while supporting lead generation, customer engagement, and overall business growth.

This roleis expected to create compelling campaigns, oversee project branding, analyze market trends, and develop communication strategies tailored to the real estate market and target buyers.

The ideal candidate has solid experience in real estate or property development marketing, with strong exposure to property launches, integrated campaigns, digital marketing, brand positioning, and customer-focused storytelling.

Key Responsibilities

Brand Management and Stewardship

• Maintain and protect the overall brand identity, positioning, and messaging across all marketing and communication platforms.
• Ensure consistency in the use of brand elements such as logos, visual assets, taglines, and tone of voice in both digital and traditional marketing materials.
• Monitor all brand-related communications to ensure alignment with company standards and strategic direction.
• Serve as the brand champion by promoting brand values internally and externally.

Marketing Strategy and Campaign Development

• Develop comprehensive marketing plans and campaigns that support the company's business goals, sales targets, and brand objectives.
• Conceptualize and implement integrated marketing initiatives including digital marketing, print advertising, events, activations, and promotional campaigns.
• Coordinate campaign execution timelines, deliverables, and performance monitoring to ensure successful implementation.
• Recommend innovative marketing ideas and initiatives that increase customer engagement and brand visibility.

Market Research and Consumer Insights

• Conduct market analysis, competitor benchmarking, and consumer research to identify trends, opportunities, and potential business risks.
• Gather and interpret customer insights to improve brand communication, campaign effectiveness, and customer experience.
• Evaluate market conditions and competitor activities to support strategic planning and decision-making.
• Prepare reports and presentations on market findings, campaign performance, and brand initiatives.

Content Development and Brand Communication

• Develop compelling marketing content and brand stories that effectively communicate the company's value proposition to target audiences.
• Ensure all marketing materials and communication campaigns reflect the desired brand image and customer experience.
• Collaborate with creative teams, agencies, and suppliers in producing high-quality promotional materials and marketing assets.
• Oversee messaging across various communication channels including social media, website, email marketing, print materials, and events.

Cross-Functional Coordination

• Work closely with sales, operations, business development, and external partners to align marketing initiatives with overall business objectives.
• Coordinate with vendors, agencies, media partners, and suppliers to ensure timely and cost-effective delivery of marketing projects.
• Support product launches, promotional events, and corporate activities through strategic marketing support and execution.
• Foster strong working relationships with stakeholders to ensure smooth collaboration and effective project implementation.

Budget Monitoring and Administrative Support

• Assist in preparing and managing marketing budgets, ensuring efficient allocation and utilization of resources.
• Track marketing expenditures and prepare regular reports on campaign spending and ROI.
• Ensure all marketing activities are completed within approved budgets and timelines.
• Maintain organized documentation of marketing plans, contracts, reports, and promotional materials.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, Advertising, or any related field.
• At least 2-3 years of experience in brand marketing, marketing communications, or related roles.
• Must have hands‑on experience handling marketing campaigns, branding initiatives, or project promotions for real estate developments.
• Knowledge of the real estate market, property trends, and buyer behavior is highly preferred.
• Experience in handling integrated marketing campaigns across online and offline platforms.
• Excellent communication, presentation, and interpersonal skills.
• Strong project management and organizational abilities.
• Proficient in Microsoft Office and digital marketing tools/platforms.
• Creative thinker with strong analytical and problem‑solving skills.