Brand Marketing Assistant

Primer Group of Companies; Manila; On-site; PHP 334,800 - 558,000; Full time

Job summary

A retail company in Manila is looking for a Brand Executive who will develop strategies to achieve brand business goals. The ideal candidate should have at least two years of experience in a similar role, preferably in the retail industry. Responsibilities include leading marketing campaigns, managing brand profitability, and collaborating with cross-functional teams. This is a full-time on-site position with a flexible schedule in Malate, Manila.

Qualifications

• Graduate of any 4-year business course.
• At least two years experience in a similar capacity, preferably in retail.

Responsibilities

• Develop strategies to achieve brand goals and objectives.
• Monitor financial reports to improve brand profitability.
• Lead and develop campaigns for brand awareness.

Skills

Brand-building expertise

Strategic thinking

Digital marketing

Financial analysis

Education

4-year business course

Job description

Overview

A Brand Executive entails development of strategies to achieve brand’s business goals. He leverages brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty. Through proper coordination and communication, they effectively strategize product selection, pricing, buying and principal interfacing.

Duties and Responsibilities

• Develop, strategize and overall responsible for the achievement of the brand's business goals. Translates principal's direction to localized vision, mission and objectives for profitable business.
• Monitor resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency, and optimal brand profitability.
• Leverage brand-building expertise to lead and develop campaigns that win in-market and ensure brand awareness, experience and customer loyalty.
• Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
• Scouts market for viable distribution, monitors performance of doors and recommends appropriate actions on doors.
• Creates effective communication strategy and evaluates marketing activities in promoting the brand, product and doors/channels.
• Leads cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
• Adopts technology to develop, implement, track and optimize digital marketing campaigns and social media across all channels.
• Coordinates overall strategy and direction to merchandising activities such as product selection, pricing, buying and principal interfacing.
• Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability.
• Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods.
• Drives, train and engage concerned parties to achieve business objectives; Evaluates performance and implements discipline when necessary.

Qualifications

• Graduate of any 4-year business course.
• At least two (2) years experience in the same capacity, advantage if in retail industry.
• Willing to work full-time on a flexible on-site schedule in Malate, Manila.