Assistant Brand Manager - Lighting

Firefly Electric & Lighting Corporation; Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Firefly Electric and Lighting Corporation (FELCO) is seeking an Assistant Brand Manager in Ermita, Manila to lead the development and execution of the brand’s Marketing Plan.

You will drive marketing initiatives, ensure timely delivery, review campaign performance, and adjust plans based on market insights gathered from field visits and customer interactions, coordinating with internal stakeholders and Finance on budget matters.

Qualifications

• Four-year bachelor’s degree required in Business Administration, Marketing, Advertising, or similar field.
• At least four years of brand management experience.

Responsibilities

• Develop and implement the brand's marketing plan.
• Ensure timely execution of marketing initiatives and review effectiveness.
• Review brand performance and adjust plans as needed.
• Gather market insights through field visits and customer interfaces.
• Manage brand campaigns and budget with Finance.

Skills

Market research

Campaign management

Budget management

Brand planning

Market insights

Education

Bachelor's degree in Business Administration/Marketing/Advertising

Job description

About The Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

As an Assistant Brand Manager, you will be responsible for the development and implementation of your brand's respective Marketing Plan. You will ensure the timely execution of marketing initiatives and reviews the overall effectiveness during and post-implementation, and recommends improvements/enhancements to be made. Also, you will review the performance of the brands periodically, adjusts the Marketing Plans as deemed fit, and gather market-relevant insights and data through field visits, and through customer and consumer interface.

Other responsibilities include:

• Carries out market research (formal & informal research methodology) to gather trade and consumer insights that will be a critical input in the development of brand/ category strategy and plans
• Manages implementation of brand marketing campaigns and evaluates effectiveness of the campaign vs agreed Key Performance Indicators.
• Manages brand budget with direct coordination with Finance
• Implements agreed Brand Plans in coordination with internal stakeholders and ensure brand objectives are met

To succeed and grow in this role, you will be required to meet the following qualifications:

• Completed at least a four-year bachelor’s degree, preferably in Business Administration, Marketing, Advertising or similar fields of study
• At least four (4) years' experience in brand management

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.