Trade Marketing Manager

Firefly Electric & Lighting Corporation; Metro Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Firefly Electric & Lighting Corporation (FELCO) in Ermita, Manila, is seeking a Trade Marketing Manager to translate brand strategies into channel and shopper programs. You will lead in-store initiatives, drive POS visibility, and ensure cohesive messaging across marketing and sales.

You will manage budgets, guide teams, and partner with third-party agencies to optimize merchandising and drive retail sales. A strong background in trade marketing and leadership is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or similar fields.
• Eight+ years in trade marketing, last 3 in management or leadership.
• Ability to develop and execute channel & shopper strategies to drive sales.
• Leadership and project management abilities to lead teams and projects.
• Strong organizational and interpersonal skills for collaboration.
• Excellent communication and presentation skills with stakeholders.
• Proficiency in Google Suite and analytics platforms.

Responsibilities

• Lead national execution of the trade marketing plan across channels.
• Develop channel and shopper strategies with marketing and sales teams.
• Drive POS brand visibility and ensure consistent messaging.
• Manage trade budgets and optimize spend for effectiveness.
• Oversee merchandising programs and third-party agencies to ensure optimal execution.
• Analyze reports on progress and performance of trade marketing initiatives.

Skills

Team leadership

Channel strategy

Trade marketing

Budget management

Brand visibility

Merchandising

Report generation

Communication skills

Google Suite

Analytics platforms

Education

Bachelor's degree in Marketing or Business Admin

Tools

Google Suite

Analytics platforms

Job description

About the Role

Location: Ermita, Manila

Role Type: Full-time

Department: Marketing

Reporting to: Marketing Director

The Trade Marketing Manager translates marketing and brand strategies into specific channel and shopper strategies. The role leads the conceptualization, implementation, and execution of in-store consumer programs, brand visibility at the point of sale, and merchandising.

Other requirements include the following:

• Effectively manages individuals and teams to optimize their productivity and engagement, including work planning, performance management, development and coaching, and team culture management
• Creates and aligns channel and shopper strategies with marketing and sales teams, ensuring consistency with target accounts
• Leads the national execution of the approved trade marketing plan across various channels, ensuring alignment with brand directions
• Drives point-of-sale brand awareness, ensuring consistency of messaging while facilitating the creation and delivery of marketing materials and content
• Ensures the efficient spending of trade budgets, driving the effectiveness of trade marketing execution
• Oversees the planning and execution of merchandising programs to promote product visibility and drive sales at retail locations; manages third-party agencies to ensure efficient manpower deployment, effective execution of merchandising plans, continually evaluating the performance of merchandising initiatives vs. standards set, and making adjustments as necessary to optimize performance
• Generates and analyzes reports on the progress and performance of trade marketing initiatives, providing insights to marketing and sales teams

To succeed and grow in this role, you will be required to meet the following qualifications:

• Bachelor's degree in Marketing, Business Administration, or similar fields of study
• At least eight years of trade marketing experience, with the last three years in a management or leadership role; experience in brand marketing and/or field sales is a plus
• Ability to develop and execute comprehensive channel and shopper strategies to drive sales and market share
• Leadership and project management abilities to effectively lead teams and projects
• Organizational and interpersonal skills to collaborate effectively with others
• Communication and presentation skills to convey objectives, requirements, and expectations to internal and external stakeholders involved in trade marketing execution
• Proficiency in using a variety of tools and software, including Google Suite and analytics platforms

About FELCO

Firefly Electric and Lighting Corporation (FELCO) started in 2001 with a simple goal: to make quality lighting and electrical products available and affordable for every Filipino. From homes to businesses, we continue to offer practical solutions that help power everyday life.

Our brands Firefly, ROYU, ECOlum, Herks, and Xpert are each designed to bring comfort, safety, and convenience into Filipino homes. Alongside our own brands, we partner with respected global names such as CHiNT, ABB, and DCK, giving our customers access to a wide range of everyday and specialized solutions.

We work closely with designers, engineers, contractors, retailers, institutions, and developers, building partnerships that help us understand real needs and respond with the right solutions.