Area Sales Manager

MAIDEHAO TRADING CORP.,

Taguig

Hybrid

PHP 1,200,000 - 2,400,000

Full time

3 days ago

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Job summary

MAIDEHAO TRADING CORP. in Taguig seeks an experienced Sales & Business Development Leader to drive monthly, quarterly, and annual sales targets for Makuku PH products, building strong customer and distributor relationships across the territory.

You will oversee territory & distribution management, lead a sales team, manage key accounts, monitor market intelligence, and coordinate cross‑functionally with Marketing, Logistics, and Finance to ensure on‑time product availability and profitable

Qualifications

Experience leading sales teams in consumer goods.
Track record of meeting or exceeding sales targets.

Responsibilities

Develop and execute sales strategies to meet targets.
Grow vertical and horizontal sales; expand distribution and market reach.
Identify and develop new customers, retailers, distributors, and opportunities.
Ensure product availability, visibility, and sell-through of Makuku PH products.
Maintain strong relationships with customers and key accounts.
Negotiate with customers on opportunities, promotions, and placements.
Monitor sales vs targets and take corrective actions.

Skills

Leadership

Sales strategy

Territory management

Account management

Market intelligence

Merchandising

Forecasting

Budget management

Cross-functional coordination

Compliance

Job description

Key Responsibilities

1. Sales & Business Development

Develop and execute effective sales strategies and action plans for the assigned territory to achieve monthly, quarterly, and annual sales targets.
Drive both vertical growth by increasing sales productivity and account performance and horizontal growth by expanding distribution and market reach.
Identify and develop new customers, retailers, distributors, dealers, and business opportunities within the assigned territory.
Develop plans to increase product availability, visibility, penetration, and sell-through of Makuku PH products.
Establish and maintain strong business relationships with customers and key accounts.
Negotiate and coordinate with customers regarding sales opportunities, promotions, product placement, and other commercial activities, within approved company guidelines.
Monitor sales achievement versus targets and implement corrective actions when performance is below expectations.

2. Territory & Distribution Management

Develop and maintain an effective distribution network within the assigned area.
Ensure sufficient product availability and distribution coverage across assigned territories.
Analyze territory potential and identify areas with opportunities for expansion.
Monitor customer orders, inventory levels, product movement, and sell-through where applicable.
Coordinate with the warehouse, logistics, and other relevant departments to ensure timely product availability and delivery.
Ensure proper territory allocation and route planning of sales personnel.

3. Sales Team Leadership & People Management

Lead, coach, motivate, and develop the assigned sales team to achieve individual and team targets.
Set clear sales objectives, KPIs, priorities, and performance expectations for sales personnel.
Conduct regular field coaching, performance reviews, and sales meetings.
Monitor attendance, productivity, field activities, customer visits, and sales performance.
Identify training and development needs of sales personnel and recommend appropriate interventions.
Participate in recruitment, manpower planning, applicant assessment, onboarding, and deployment of sales personnel.
Conduct performance evaluation and recommend appropriate actions based on employee performance.
Build a high-performance, accountable, and results-oriented sales culture.

4. Key Account & Customer Management

Maintain strong relationships with existing customers and key accounts.
Conduct regular business reviews with customers and identify opportunities for increasing sales and distribution.
Address customer concerns, complaints, and operational issues and coordinate with concerned departments for proper resolution.
Monitor customer requirements, purchasing patterns, and business opportunities.
Support negotiations and account development initiatives as necessary.

5. Market & Competitor Intelligence

Conduct regular market and trade visits to assess product availability, pricing, merchandising, promotions, and competitor activities.
Gather and analyze customer, consumer, and market feedback.
Monitor competitor products, pricing, promotions, distribution strategies, and market activities.
Identify emerging market trends and business opportunities.
Provide actionable recommendations to Management based on market observations and sales data.

6. Merchandising & Trade Marketing Execution

Ensure proper implementation of merchandising standards, product visibility, displays, promotions, and trade marketing activities.
Coordinate with Marketing/Trade Marketing teams regarding promotional activities and execution requirements.
Monitor the effectiveness of promotions and trade marketing initiatives within the assigned territory.
Ensure compliance with agreed merchandising and promotional standards across accounts.

7. Sales Planning, Reporting & Forecasting

Prepare monthly, quarterly, and annual sales plans and forecasts for the assigned territory.
Analyze sales performance, distribution, customer performance, and other relevant sales metrics.
Prepare and submit accurate and timely sales reports to the Sales Head/RSM.
Provide insights and recommendations based on sales trends and performance gaps.
Participate in monthly business reviews and present territory performance, challenges, opportunities, and action plans.
Maintain accurate sales and customer information for effective business planning.

8. Budget & Expense Management

Manage sales-related expenses and ensure proper utilization of the approved territory budget.
Monitor field expenses, promotional expenses, and other sales-related costs.
Ensure that expenditures are aligned with company policies, approved budgets, and business objectives.
Recommend cost-efficient initiatives without compromising sales performance.

9. Cross-Functional Coordination

Work closely with Marketing, Trade Marketing, Warehouse, Logistics, Finance, HR, and other departments to ensure smooth sales operations.
Coordinate product availability, order fulfillment, promotions, customer concerns, and other operational requirements.
Provide sales-related information and insights to other departments when necessary.
Support company-wide projects and initiatives related to sales and business development.

10. Compliance & Other Responsibilities

Ensure compliance with company policies, procedures, rules, regulations, and Code of Discipline.
Maintain professionalism and ethical standards in all customer and business dealings.
Protect company assets, confidential information, customer information, and business interests.
Perform other duties, tasks, and special projects related to the position as may be assigned by Management.

Key Performance Indicators (KPIs)