Area Sales Manager

RAM Food Products Inc.; Central Luzon; On-site; PHP 600,000 - 900,000; Full time

Job summary

RAM Food Products Inc. is seeking an Area Sales Manager (ASM) to lead the development of local key accounts within the region. The role focuses on growing current and new LKAs, delivering on sales targets, and executing trade and consumer marketing plans.

You will oversee inventory, returns, and payables/receivables while steering cross-functional planning with finance, manufacturing, and supply chain teams to ensure timely order fulfillment and strong retail execution.

Qualifications

• Bachelor's degree required.
• 5+ years selling to key accounts; FMCG experience preferred.
• Strong account management and negotiation skills.
• Excellent communication and people management abilities.
• Experience with business planning and reviews with retailers.
• Retail execution and performance monitoring experience.

Responsibilities

• Manage local key accounts (LKA) in the region.
• Develop current and new LKA accounts in the region.
• Achieve LKA KPIs: sales targets, product/category targets, and trade/consumer plans.
• Manage inventory, bad orders, returns, and payables/receivables of LKAs.
• Develop LKA strategic plans and conduct business reviews with LKAs.
• Coordinate with RAM branches, supply chain, warehouse and logistics partners to ensure orders are fulfilled.
• Co-administer branch sales operations in the region.
• Manage direct reports: LKA Customer Development Supervisor and Direct Trade Salesman.

Skills

Account management

Negotiation

Sales analysis

Communication

People management

Cross-functional collaboration

Education

Bachelor's degree

Tools

MS Office

Job description

Area Sales Manager (ASM) is key sales managerial position responsible for the development of local key accounts (LKA) business in the region.

Key responsibilities:

• Manage local key accounts (LKA) in the region.
• Development of current and new LKA accounts businesses in the region.
• Achievement of LKA KPI’s: sales target, product & category target, and execution of trade and consumer marketing plans.
• Manage inventory, bad orders, returns, payables/receivables of LKA’s in the region.
• Development of LKA strategic plans in the region and conduct business reviews to LKA’s.
• Coordination with both RAM internal and external stakeholders: branches, supply chain, warehouse & logistics partners (WLP), etc. to ensure fluid order fulfillment to LKA’s in the region.
• Co-administration of branch sales operations in the region.
• Management of sales direct reports: LKA Customer Development Supervisor and Direct Trade Salesman.

Qualifications, knowledge, skills required:

• College graduate with bachelor’s degree.
• With at least 5 years sales experience handling key account customers, preferably from TOP FMCG companies.
• Strong account management, negotiation, sales analysis skills.
• Excellent skills in communication and capable of people management.
• High competence in customer collaborations, joint Business Planning and Business Reviews.
• Demonstrated excellent implementation of retail performance standards.
• Overlook into the operations of warehouses in the region on order to deliver processes.
• Ability to work smoothly in a cross-functional teams including finance, manufacturing, and supply chain.
• Excellent organizational skills and high capability of performing field work.
• Proficient in MS Office Applications: Excel, PowerPoint, Teams, Word.