Aprio PH - Manager, Account-Based Marketing

Aprio Philippines Incorporated; Makati; Sur place; PHP 1 004 000 - 1 451 000; Plein temps

Résumé du poste

Aprio Philippines Incorporated is seeking a strategic marketer to build and run account-based programs end to end, partnering with Growth, GTM, BD, and client advisors.

You will define target accounts, map buying groups, and coordinate assets and sequences for tiered personas. Collaboration with inbound/outbound teams and AI-powered insights will drive engagement and ROI.

Responsabilités

• Build and run account-based programs end to end in partnership with Growth, GTM, BD, and client advisors.
• Tier target account lists using intent data, firmographics, HubSpot signals, and advisor input.
• Map buying groups and committee dynamics within each account.
• Brief content and design teams and coordinate assets for tier and persona-specific needs.
• Partner with email teams to design and launch account-targeted nurture and outbound sequences.
• Brief paid media on account-targeted display, social, and search programs.
• Collaborate with website team on landing pages and account microsites.
• Equip advisors with talk tracks, sequences, and account intelligence for rapid follow-up.
• Promote AI adoption for research, persona insights, content variants, and reporting with human reviews for client-facing work.
• Own program measurement and run tests to improve ROI across audience, offer, message, and channel mix.
• Administer ABM tech stack and ensure clean data flow with HubSpot and Aprio CRM.

Connaissances

ABM strategy

HubSpot

Content coordination

Nurture campaigns

Outils

HubSpot

Description du poste

• Build and run Aprio's account-based programs end to end — from account strategy through campaign execution and measurement — in partnership with the larger Growth team, the GTM team, business development, and client advisors.
• Build and tier the target account list, combining intent data, firmographics, HubSpot signals, and advisor input to define who Aprio pursues, then segmenting accounts across one-to-one, one-to-few, and one-to-many models with clear entry criteria, investment levels, and success measures for each tier.
• Map buying groups — identifying the personas and committee dynamics inside each account and building journey maps that show what each stage of the buying process requires.
• Brief content and design teams and coordinate the asset mix — thought leadership, case studies, calculators, one-pagers, video, and interactive experiences tailored to tier and persona — translating account and industry insight into clear creative briefs and keeping a governed, reusable content library.
• Partner with the inbound and outbound email teams to design, build, and launch account-targeted nurture and outbound sequences, including list orchestration and advisor-led sends.
• Brief the paid media team on account-targeted display, social, and search programs, covering audience build, budget allocation, and creative rotation.
• Collaborate with the website team on landing pages, personalized destinations, and account microsites that carry the campaign message through to conversion.
• Equip advisors with the talk tracks, sequences, and account intelligence they need to follow up on engagement quickly.
• Use AI daily and help the team adopt it — identifying practical use cases across account research, persona insight, content variants, campaign briefs, and reporting, turning one-off wins into documented workflows the broader team can run, and applying it within firm data-handling and confidentiality standards with a human reviewer on anything client-facing.
• Own program measurement — tracking account engagement, buying-group coverage, pipeline influenced, opportunity progression, and return on investment (ROI) — and run structured tests on audience, offer, message, and channel mix to improve results.
• Administer the ABM tech stack and keep data flowing cleanly between it and HubSpot, Aprio's CRM and marketing automation platform.