Paid Advertising Account Manager

Power Digital Marketing; Mexico; On-site; PHP 3,745,000 - 5,618,000; Full time

Job summary

Power Digital Marketing seeks a Paid Account Manager to own the execution, performance, and growth of marketing services within their book of business. The role requires working under pressure, managing cross-channel campaigns, and communicating effectively with executives.

You will own reporting, optimizations, and client communications, possibly with support from a Specialist, and you will drive strategy with forward-thinking insights to improve performance across channels using the Nova

Qualifications

• 3-4 years of digital marketing experience with 1-2 years in an agency setting.
• Hands-on experience with SEM and Meta ads.
• Proficiency in cross-channel strategy and reporting.
• Strong written and verbal communication and project management skills.

Responsibilities

• Manage paid campaigns across diverse client types with daily optimizations and high-level strategy changes.
• Provide analysis and action plans based on campaign performance and client data sources.
• Act as main contact for cross-channel digital campaigns.
• Lead internal teams, give feedback, and help problem-solve.
• Lead weekly and monthly reporting calls.
• Identify and educate on service expansion opportunities.
• Foster cross-channel collaboration across all channels.
• Track progress with deliverable trackers to ensure on-time delivery.
• Participate in weekly scrums and training to grow channel knowledge.
• Use AI to enhance and optimize business processes.

Skills

Digital marketing

Campaign optimization

Cross-channel strategy

Client communication

Reporting & analytics

Tools

Google Analytics

Shopify

Slack

Asana

Job description

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A Day In The Life

The Paid Account Manager is responsible for owning the execution, performance, and growth of their marketing service within their book of business. The Paid Account Manager can effectively work under pressure and navigate probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Account Manager has an understanding of cross channel strategy and how their service impacts the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. They are responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. Acting as the main point of contact on cross-channel digital marketing campaigns, leading weekly and monthly reporting calls, and taking ownership of project management for other channels within their accounts to ensure all deliverables are completed correctly and on time. The Account Manager is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Key Responsibilities

• Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Act as the main point of contact on cross-channel digital marketing campaigns
• Manage & direct internal client teams, giving feedback & helping to problem solve
• Lead weekly and monthly reporting calls
• Evaluate and educate the client on service expansion opportunities
• Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
• Consistently manage the progress and delivery of account deliverables through Slack, Asana, or deliverable trackers to ensure timely delivery
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem

Role Requirements

• 3-4 years of digital marketing experience; 1-2 years in agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
• Significant campaign management experience in one or more of the following additional campaign types
• Minimum 2 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)
• Minimum 1 year of experience speaking to cross-channel strategy and performance in either in-house or client-facing role
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Other skills required
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• $22k Managed Revenue
• ETCR or Expansion to Churn Ratio (as established quarterly)
• Minimum of 12 seats filled (AM or Lead roles)
• 8.8 Average Client NPS

Most Important Things (MITs)

• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth
• Excellence in Paid Advertising Strategy