Strategic Digital Campaign Manager

Publicis Groupe; Makati; On-site; PHP 670,000 - 1,339,000; Full time

Job summary

Publicis Groupe in the Philippines (Makati) seeks a Digital Manager to own strategic planning and campaign execution for assigned clients. The role combines strategic insight generation with hands-on campaign management, supported by the media team to optimize performance.

You will train Digital Planners/Buyers, develop optimization strategies, and guide client communications. The position emphasizes client service, cross-team collaboration, and ongoing knowledge sharing to improve results.

Responsibilities

• Effectively communicate digital strategies and rationale for tactical approaches for each campaign
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships through exceptional client service
• Formulate proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process
• Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
• Lead and assist in coaching, managing, and educating Planners/Buyers and Sr. Planners/Buyers, helping to support campaigns
• Attend client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Job description

Publicis Groupe in the Philippines (Makati) seeks a Digital Manager to own strategic planning and campaign execution for assigned clients. The role combines strategic insight generation with hands-on campaign management, supported by the media team to optimize performance.

You will train Digital Planners/Buyers, develop optimization strategies, and guide client communications. The position emphasizes client service, cross-team collaboration, and ongoing knowledge sharing to improve results.