Digital Media Director: Strategy, Buying & Leadership

Publicis Groupe; Makati; On-site; PHP 2,400,000 - 3,200,000; Full time

Job summary

Publicis Groupe in Makati, Philippines seeks an Associate Digital Director to lead digital media planning and data‑driven decision making across channels. You will manage strategic initiatives, guide teams, and ensure high‑quality execution of campaigns to maximize reach and impact.

You will oversee analytics, budgeting, and performance reporting, while developing cross‑functional strategies with other agency leads to deliver cohesive solutions for clients and drive measurable business outcomes.

Responsibilities

• Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, process refinement, and financial administration
• Manage all projects to ensure the highest level of quality assurance, performance and innovation
• Steward client interest in tracking and delivering measurable results and analytics, market knowledge, and audience insights
• Promote when appropriate, the use of other agency services - research, technology, creative, etc. - in executing the media campaigns and cohesive programs
• Stay well versed of new technologies and trends in order to apply strategically to client’s business as well as proactively construct business building ideas
• Work collaboratively in planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for digital media
• Establish and manage relationships with senior media clients as well as be a key agency contact and resource for clients across other disciplines/departments
• Partner with other brand agency leads to deliver unified cross-platform strategies and ideas
• Collaborate with agency cross functional teams to deliver cohesive business solutions and strategies
• Manages workflow, efficient and profitable servicing of clients, staffing levels, fosters healthy team structure, team assignments
• Manage and oversee monthly and end of campaign client billing, digital media budget reconciliations
• Maintain knowledge of reporting, analytic, auditing, and financial platforms and tools along with their functionality
• Keep other agency departments informed about the digital media work produced for clients and best practices
• Liaise with high-level brand representatives including VPs and CMOs
• Enforce established agency policies and procedures; work continually
• Assist in new business efforts as needed
• Embody Publicis Media’s values and cultivate them among the team
• Provide leadership/motivation and convey the vision and values of the agency to media staff
• Critiques, conducts reviews, performance evaluation of media team to ensure that effective, efficient and profitable staff operations are maintained; working closely with Digital Planners and Digital Buyers and other assigned staff to provide mentorship and guidance to the team
• Serve as point of escalation for client issues and concerns

Job description

Publicis Groupe in Makati, Philippines seeks an Associate Digital Director to lead digital media planning and data‑driven decision making across channels. You will manage strategic initiatives, guide teams, and ensure high‑quality execution of campaigns to maximize reach and impact.

You will oversee analytics, budgeting, and performance reporting, while developing cross‑functional strategies with other agency leads to deliver cohesive solutions for clients and drive measurable business outcomes.