Amazon Marketplace Specialist – BGC (Onsite, Dayshift)

Acquire Intelligence; Taguig; Hybrid; PHP 480,000 - 750,000; Full time

Job summary

Acquire Intelligence is seeking a Marketplace Specialist to drive growth and optimize the company’s Amazon and marketplace portfolio. The role focuses on catalog management, A+ content creation, promotional program management, and rigorous reporting.

Success depends on cross-functional collaboration with Supply Chain, Customer Service, Design, and Marketing to ensure alignment with business objectives. The position involves optimizing listings, content, pricing, and promotions, while monitoring

Qualifications

• Strong understanding of marketplace dynamics and Amazon platform basics.
• Ability to coordinate cross-functional teams across multiple departments.

Responsibilities

• Manage product listings, content, pricing, and promotions to maximize visibility and sales.
• Monitor stock, Buy Box performance, and coordinate with Supply Chain to reduce lost sales.
• Execute PPC campaigns and promotions across marketplaces to drive performance.
• Analyze KPI data and report on marketplace performance.
• Support customer service and brand storefronts across channels.

Job description

Job description

Role Objective and Areas of Focus

The primary objective of the Marketplace Specialist is to drive the growth, performance, and operational excellence of Directed Electronics Group’s Amazon business while managing and optimizing the broader marketplace portfolio.

The role will ensure that marketplace execution and performance align with overall business objectives. As an integral contributor to the company’s marketplace success, the Marketplace Specialist will maintain close relationships with key stakeholders across the Directed Group and work cross-functionally to support the successful delivery of projects and initiatives.

Key Areas of Focus

• Catalogue Management
• Amazon A+ Content Creation
• Promotional Program Management
• Reporting and Competitor Analysis

Key Responsibilities

Responsibilities of the Marketplace Specialist include, but are not limited to, the following:

Catalogue Management

• Manage product listings, content, pricing, and promotional activities to maximize visibility, competitiveness, and sales performance.
• Monitor stock availability, inventory levels, and Buy Box/Featured Offer performance, working closely with the Supply Chain team to minimize lost sales opportunities.
• Manage deals, promotions, and key trading events across Amazon and other marketplace platforms.
• Ensure marketplace pricing is accurate, competitive, and compliant with agreed pricing strategies.
• Work closely with Customer Service to resolve marketplace customer issues and enquiries within agreed SLAs.
• Manage brand registrations, storefronts, and brand content across relevant marketplace platforms.

A+ Content Creation

• Conduct keyword research and analysis to ensure each product listing includes relevant keywords, with a strong focus on SEO optimization.
• Develop and execute compelling copy to support keyword penetration and A+ Content requirements.
• Brief and coordinate with the Design and Video teams to develop A+ Content that supports product listings.
• Ensure created content improves product visibility and helps secure prominent placement in customer search results.
• Develop and manage brand store profile pages to support the Amazon marketplace.

Promotional Program Management

• Execute and optimize PPC (Pay-Per-Click) campaigns across marketplace platforms, including Amazon Sponsored Ads, eBay, and other relevant advertising platforms, to drive listing performance and support major promotional periods.
• Work closely with Amazon’s Marketing and Promotions teams to secure prominent visibility in Amazon promotional campaigns.
• Ensure pricing and promotional programs align with the Sales team’s requirements for the physical store network.
• Conduct keyword analysis and ongoing optimization for marketplace listings.
• Monitor and report on advertising program performance as required.

Reporting and Competitor Analysis

• Develop and establish relevant KPIs to measure marketplace performance.
• Prepare and consistently report on agreed KPIs.
• Conduct regular competitor and market analysis and provide relevant performance reports and insights.

Additional Responsibilities

• Support ad hoc marketplace tasks and projects as required to meet business priorities.
• Assist with customer service enquiries and the resolution of marketplace-related issues when required.
• Provide general operational support across marketplace channels as needed.