AI-Driven Lifecycle Campaign Architect

Billease; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Billease is seeking a Lifecycle Campaign Engineer to own the customer journey across email, SMS, Viber, push, and in‑app messaging. You will design campaigns from onboarding to repayments, measuring performance and iterating with data and experimentation.

This hands-on individual contributor role sits in a small, high-impact CLM team. You’ll thrive in an AI-first environment, blending creativity with analytics and taking ownership from idea to execution.

Qualifications

• Experience managing lifecycle, CRM, or marketing automation campaigns across email and SMS.
• Excellent English copywriting and native Tagalog with natural Taglish.
• Experience building responsive HTML email templates for multiple clients.
• Strong data analysis, segmentation, and campaign optimization skills.
• Ability to design and run A/B and multivariate experiments.
• Familiarity with AI tools for copy localization and HTML generation.

Responsibilities

• Plan, build, and launch lifecycle campaigns across email, SMS, Viber, push, and in‑app messaging.
• Own campaigns from concept to launch including audience targeting, copy, HTML emails, QA, and deployment.
• Maintain campaign calendars, templates, and audience segments for efficiency.
• Design audience journeys and automation flows for onboarding, activation, repayments, retention, and re-engagement.
• Leverage AI tools to accelerate copy localization, HTML generation, QA, and analysis.
• Create dashboards and post-campaign insights to drive improvements.
• Collaborate with Product, Marketing, Analytics, Design, and Engineering.

Skills

Lifecycle campaigns

CRM campaigns

Marketing automation

Copywriting

HTML email templates

Data analysis

A/B testing

Tools

MoEngage

Braze

Iterable

HubSpot

Klaviyo

Omnisend

CleverTap

Attentive

Zapier

Make

Figma

Canva

SQL

Job description

Billease is seeking a Lifecycle Campaign Engineer to own the customer journey across email, SMS, Viber, push, and in‑app messaging. You will design campaigns from onboarding to repayments, measuring performance and iterating with data and experimentation.

This hands-on individual contributor role sits in a small, high-impact CLM team. You’ll thrive in an AI-first environment, blending creativity with analytics and taking ownership from idea to execution.