Lifecycle Campaigns Intern

Tonik Digital Bank, Inc.; Philippines; On-site; PHP 167,400 - 223,200; Full time

Job summary

A leading digital bank in the Philippines is seeking a Lifecycle Campaigns Intern to assist in executing and optimizing campaigns. This role includes setting up ad hoc campaigns, running tests, and ensuring quality assurance prior to deployment. Ideal candidates are 3rd or 4th-year college students in Marketing, Business, or Analytics, with strong attention to detail and familiarity with Google Sheets or Excel. Join us to contribute to our innovative marketing efforts.

Qualifications

• Must be a 3rd or 4th-year college student pursuing relevant fields.
• Comfortable with basic logic and processes.
• Must be familiar with Google Sheets or Excel.

Responsibilities

• Support campaign execution across various channels.
• Assist with A/B tests and campaign preparation.
• Run UAT checks before campaign deployment.

Skills

Logic reasoning

Attention to detail

Familiarity with Google Sheets / Excel

Education

3rd–4th year college student in Marketing, Business, Analytics or similar

Job description

The Lifecycle Campaigns Intern will work closely with both the Campaigns Manager and Conversions Specialist to help execute campaigns and experiments that drive repeat borrowing, reactivation, and conversion. This role focuses on campaign setup, testing, and operational support, helping ensure campaigns and experiments are executed accurately and on time.

Responsibilities

• Campaign Execution Support
  • Set up ad hoc campaigns across push, SMS, and in-app channels
  • Configure basic targeting and filters based on instructions
• Help set up A/B tests and campaign variants
• Assist in preparing different versions of campaigns
• Support simple tracking of experiments being run
• Campaign QA & Testing
  • Run basic UAT checks before campaign deployment such as validating audiences and flagging content errors, etc.
• Assist in drafting simple message variations when needed
• Suggest small improvements to messaging based on past campaigns

Qualification

• 3rd–4th year college student (Marketing, Business, Analytics, or similar)
• Comfortable with basic logic (if/else thinking)
• Familiar with Google Sheets / Excel
• Strong attention to detail
• Able to follow structured processes and checklists