Lifecycle Marketing Architect: Email & SMS (Remote)

Embedded Shishya; Philippines; Remote; PHP 3,701,418 - 5,552,127; Full time

Benefits offered by this job

Work From Home / Remote

Health insurance

Learning opportunities

Great culture

Job summary

Fresh Prints is seeking an Email & Lifecycle Marketing Manager to own campaign content across email and SMS, from subject lines to CTAs, while collaborating with brand and creative teams to ensure on-brand messaging. Build a calendar that aligns with the marketing plan and lead A/B testing to optimize results.

You will own lifecycle flows across email and SMS—welcome series, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back—and audit and improve segments to maximize

Qualifications

• 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility.
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus
• Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
• Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them
• Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates)
• Strong written communication — you write clearly and with personality, not in marketing speak
• Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise

Responsibilities

• Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all major marketing moments
• Work with brand and creative teams on design and copy so every send feels on-brand
• Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
• Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
• Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing
• Own the lifecycle flows: welcome series, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
• Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where engagement is left on the table
• Own segmentation: define the audiences and journey logic that decide who gets what, when
• Write and test improved lifecycle content, and build flows that feel like a conversation with the customer

Skills

Email marketing

Lifecycle marketing

Content writing

Data analysis

HTML/CSS basics

Tools

Iterable

Klaviyo

HubSpot

Braze

Job description

Fresh Prints is seeking an Email & Lifecycle Marketing Manager to own campaign content across email and SMS, from subject lines to CTAs, while collaborating with brand and creative teams to ensure on-brand messaging. Build a calendar that aligns with the marketing plan and lead A/B testing to optimize results.

You will own lifecycle flows across email and SMS—welcome series, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back—and audit and improve segments to maximize