AI-Driven Creative Director: Brand Design Leader

Bank of the Philippine Islands (BPI)

Manila

On-site

PHP 1,800,000 - 3,000,000

Full time

3 days ago

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Job summary

Bank of the Philippine Islands (BPI) is seeking a Creative Officer to lead the bank's creative development and visual design operations, guiding AI-enhanced storytelling across campaigns, digital experiences, and institutional communications.

This role directs the Design Team, integrates AI tools like Firefly and Midjourney, and ensures brand safety and data integrity while partnering with Brand Strategy, Digital, and IMC to deliver cohesive campaigns.

Qualifications

Bachelor’s degree in Multimedia Arts/Design/Communications or related field.
10+ years of experience in creative design or multimedia production, with 3+ years in a leadership role.
Proven experience using AI tools (e.g., Adobe Firefly, Midjourney, Runway, D-ID) in professional creative work.
Strong understanding of brand identity systems, visual storytelling, and user experience principles.

Responsibilities

Leads and mentors the Design Team to deliver visually compelling, brand-aligned materials across multimedia, digital, and experiential platforms.
Integrates AI-powered tools into the design workflow to improve efficiency, personalization, and scalability.
Establishes and enforces creative and ethical standards for AI-generated materials, ensuring brand safety and data integrity.
Collaborates with the AI Content Officer, Brand Strategy, Digital, and IMC teams to deliver unified storytelling and cohesive campaigns.
Pilots new AI design tools and drives upskilling programs to advance creative capability.
Manages production timelines, resources, and vendor partnerships to deliver projects efficiently and within budget.