Executive Creative Director, AI-Driven Brand Experience

Optum Philippines

Philippines

On-site

PHP 3,000,000 - 4,200,000

Full time

3 days ago

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Job summary

Optum Philippines seeks a Creative Director to lead the vision, strategy, and operations of the Optum Rx creative organization, directing a 15+ member team across campaigns, storytelling, and multimedia experiences.

You will champion AI-enabled workflows, maintain brand integrity, and partner with content strategy, product marketing, and analytics to deliver audience-centered, performance-driven work for B2B and B2C audiences.

Qualifications

15+ years of progressive experience in creative leadership or agency leadership.
7+ years leading and developing teams of 15+ creatives.
Proven experience driving integrated programs for B2B and B2C audiences.
Experience building AI-enabled creative workflows.
Strong storytelling and executive communication skills.

Responsibilities

Define and lead enterprise creative vision aligned with growth objectives.
Establish a distinctive creative identity for Optum Rx.
Translate business strategies into compelling campaigns across channels.
Drive experience across the customer journey from awareness to advocacy.
Lead cross-functional partnerships with Content Strategy, Product Marketing, Analytics, and Growth teams.
Oversee operations: resource planning, budgets, governance and production systems.