Content Officer

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 700,000 - 900,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a Content Officer to create, edit, and optimize marketing and institutional content using AI-assisted tools. You will ensure brand voice, editorial accuracy, and engaging storytelling across channels.

You will write copy for campaigns and videos, review AI outputs for tone and inclusivity, and collaborate with design, digital, and IMC teams to deliver cohesive content strategies and measurable results.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field.
• 5–7 years of experience in content writing, copywriting, or multimedia storytelling.
• Strong writing and editing skills across short-form, long-form, and conversational formats.
• Experience with AI content tools and familiarity with their creative and ethical limitations.
• Excellent attention to detail, editorial judgment, and command of brand tone and messaging.
• Ability to collaborate with multidisciplinary creative teams.
• Creative thinker, analytical, and able to use data in recommendations.
• Strong interpersonal and collaboration skills for cross-functional work.
• Excellent verbal and written communication skills.
• Ability to work independently and thrive in a dynamic team environment.
• Innovative mindset with the ability to think creatively and problem-solve.
• Open to new learning and doing things differently.

Responsibilities

• Content Creation: Writes, edits, and refines marketing copy, scripts, and multimedia narratives for campaigns, videos, and digital channels.
• AI Application: Uses AI-assisted writing and creative tools to generate, enhance, and personalize content efficiently.
• Editorial Review: Evaluates AI-generated text and visuals for factual accuracy, tone alignment, inclusivity, and brand consistency.
• Governance: Ensures ethical, compliant, and brand-safe use of AI in content creation; contributes to prompt libraries and editorial style guides.
• Collaboration: Works with design, digital, and IMC teams to develop cohesive creative executions and optimize content for multi-channel storytelling.
• Performance Optimization: Reviews content performance metrics to refine strategy and improve engagement outcomes.

Skills

Writing

Editing

Copywriting

Storytelling

AI tools

Editorial judgment

Brand voice

Collaboration

Data-driven

Attention to detail

Education

Bachelor’s degree in Communications/Journalism/Marketing/Multimedia Arts

Tools

ChatGPT

WalterAI

Claude

Job description

Job Description:

The Content Officer is responsible for creating, editing, and optimizing marketing and institutional content through the use of AI-assisted tools. The role ensures that all written and multimedia outputs reflect BPI’s brand voice, uphold editorial accuracy, and deliver engaging, relevant storytelling across channels. Acting as both creator and reviewer, the AI Content Officer bridges human creativity and AI efficiency to enhance the bank’s content operations.

Core Responsibilities

• Content Creation: Writes, edits, and refines marketing copy, scripts, and multimedia narratives for campaigns, videos, and digital channels.
• AI Application: Uses AI-assisted writing and creative tools (e.g., ChatGPT, WalterAI, Claude) to generate, enhance, and personalize content efficiently.
• Editorial Review: Evaluates AI-generated text and visuals for factual accuracy, tone alignment, inclusivity, and brand consistency.
• Governance: Ensures ethical, compliant, and brand-safe use of AI in content creation; contributes to prompt libraries and editorial style guides.3.5. Innovation & Capability Building:
• Collaboration: Works with design, digital, and IMC teams to develop cohesive creative executions and optimize content for multi-channel storytelling.
• Performance Optimization: Reviews content performance metrics to refine strategy and improve engagement outcomes.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field.
• 5–7 years of experience in content writing, copywriting, or multimedia storytelling, ideally within a corporate or agency environment.
• Strong writing and editing skills across short-form, long-form, and conversational formats.
• Experience with AI content tools and familiarity with their creative and ethical limitations.
• Excellent attention to detail, editorial judgment, and command of brand tone and messaging.
• Ability to collaborate with multidisciplinary creative teams.
• Creative thinker, analytical, and can use data in making recommendations and decisions
• Strong interpersonal and collaboration skills to work cross-functionally
• Excellent verbal and written communication skills
• Ability to work independently and thrive in a dynamic team environment
• Innovative mindset with the ability to think creatively and problem-solve
• Open to new learning and doing things differently