Affiliate Marketing Manager

Dynn Enterprises; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Canine Science is seeking an Affiliate Marketing Manager to scale our creator partnerships across TikTok Shop, Shopee and other social channels. You will recruit creators, activate them, craft conversion‑focused content and continuously optimize the programme using performance data.

Collaborating with Marketing, Creative, E‑commerce and Operations, you will negotiate agreements, manage MOAs, set campaigns and incentives, and drive revenue through affiliate channels while building a vibrant

Qualifications

• 2–4+ years of experience in affiliate marketing, influencer marketing, creator partnerships, social commerce or e‑commerce.
• Hands‑on experience managing TikTok Shop Affiliate programmes.
• Experience recruiting, onboarding and managing creators or affiliates.
• Experience with creator outreach and relationship management.
• Strong understanding of affiliate commissions, product seeding and creator incentives.
• Experience drafting and reviewing MOAs, with attention to accuracy and commercial terms.
• Experience analysing affiliate or e‑commerce performance data.
• Strong communication and negotiation skills.
• Strong written and verbal English.
• Excellent organisational and project management skills.

Responsibilities

• Identify and recruit creators who align with Canine Science and brand.
• Activate creators, manage onboarding, briefs and content requirements.
• Set up campaigns, commissions, product selections and incentives.
• Negotiate MOAs and keep agreements accurate and aligned with terms.
• Monitor affiliate performance and optimize programmes based on data.
• Collaborate with Marketing, Creative and E‑commerce teams for launches and promotions.
• Provide creators with assets, talking points and product knowledge.

Skills

Affiliate marketing

Creator outreach

Negotiation

Relationship management

Campaign management

Data analysis

English communication

Project management

Tools

Viber

Facebook Groups

Spreadsheets

MOAs drafting

Job description

Canine Science is a growing pet care brand focused on creating high-quality, veterinarian-approved supplements that help dogs live healthier and happier lives.

As we continue to grow across e-commerce and social commerce channels, we are looking for an Affiliate Marketing Manager who can build and scale our affiliate programme by developing strong relationships with creators, affiliates and content partners who can turn great products into measurable sales.

About the Role

We are looking for a hands‑on and commercially minded Affiliate Marketing Manager to take ownership of our affiliate growth across TikTok Shop, Shopee and other relevant e-commerce and social commerce channels.

You will be responsible for finding the right creators, getting them activated, helping them create content that converts, and continuously improving the programme based on performance data.

This is not a purely administrative affiliate role. We are looking for someone who can actively recruit creators, build relationships, negotiate opportunities, manage agreements and ultimately drive revenue.

You will work closely with our Marketing, Creative, E-commerce and Operations teams to ensure our affiliate programme supports product launches, promotional campaigns and overall business growth.

Key Responsibilities

1. Affiliate Recruitment & Creator Acquisition

• Identify and recruit relevant TikTok, Instagram, Facebook and other content creators who align with our target customers and brand.
• Build and maintain a strong pipeline of potential affiliates, with a focus on micro and mid-tier creators who can generate authentic and engaging content.
• Conduct consistent creator outreach through TikTok Shop, social media, email, Viber and other relevant channels.
• Evaluate creators based on audience quality, engagement, content style, previous sales performance and brand fit.
• Develop strategies to continuously increase the number of active and revenue-generating affiliates.
• Build relationships with high-potential creators and turn them into long-term brand partners.
• Own the day‑to‑day management of the affiliate programme across TikTok Shop, Shopee and other relevant platforms.
• Set up and manage affiliate campaigns, commissions, product selections, promotional offers and creator incentives.
• Manage affiliate onboarding, product seeding, campaign briefs and content requirements.
• Manage and maintain affiliate agreements and Memoranda of Agreement (MOAs), ensuring details are accurate, complete and aligned with company requirements.
• Draft and review detailed MOAs and related agreements, with strong attention to accuracy, obligations, commercial terms and potential loopholes.
• Maintain an organised database of affiliates, outreach activity, samples, agreements, content and performance.
• Develop processes and SOPs that make affiliate operations scalable and efficient.

3. Creator Relationship Management

• Build genuine, long‑term relationships with creators and affiliates.
• Keep creators engaged through regular communication, campaign updates, product launches and incentives.
• Identify high‑performing affiliates and develop strategies to increase their contribution to sales.
• Create special opportunities, incentives and campaigns for top‑performing creators.
• Develop a strong creator community around the Canine Science brand.
• Provide creators with the information, assets, talking points and product knowledge they need to create effective content.

4. Content & Campaign Management

• Develop affiliate campaign concepts that encourage creators to produce authentic, conversion‑focused content.
• Provide clear creative briefs, product information and campaign messaging.
• Review affiliate content and provide feedback where necessary to ensure it is aligned with brand guidelines.
• Identify high‑performing content, hooks, product angles and creator formats that can be replicated or scaled.
• Work with the Creative and Marketing teams to repurpose high‑performing affiliate content for paid and organic campaigns.
• Support major campaigns, product launches, promotional periods and marketplace events such as 9.9, 10.10, 11.11 and 12.12.

5. Performance & Revenue Growth

• Monitor affiliate sales and performance on a daily and weekly basis.
• Track key metrics including:
• Affiliate GMV / revenue
• Number of active affiliates
• Creator activation rate
• Number of videos/content pieces published
• Conversion rate
• Affiliate commission
• ROAS / ROI
• Sample‑to‑content conversion
• Identify top‑performing creators, products, content formats and campaigns.
• Analyse what is driving sales and continuously optimise the programme.
• Develop strategies to improve creator activation and affiliate revenue month‑on‑month.
• Prepare regular performance reports and recommendations for the Marketing and Management teams.

6. Market & Competitor Research

• Stay up to date with TikTok Shop, Shopee and social commerce trends.
• Monitor competitor affiliate activity, creator partnerships, commissions, promotions and content strategies.
• Identify emerging creators and new opportunities within the pet, lifestyle, wellness and e‑commerce space.
• Test new affiliate acquisition methods, platforms, tools and incentive structures.

7. Cross‑functional Collaboration

• Work closely with the E‑commerce team to align affiliate campaigns with marketplace promotions and sales targets.
• Coordinate with Creative and Content teams on creator assets and content requirements.
• Work with Operations and Fulfilment teams to ensure timely product seeding and sample delivery.
• Collaborate with Marketing on product launches, promotions and broader customer acquisition initiatives.
• Share affiliate insights that can influence product, creative and marketing decisions.

What We're Looking For

We are looking for someone who is commercially driven, highly organised and comfortable working directly with creators and partners.

Must Have

• 2–4+ years of experience in affiliate marketing, influencer marketing, creator partnerships, social commerce or e‑commerce.
• Hands‑on experience managing TikTok Shop Affiliate programmes.
• Experience recruiting, onboarding and managing creators or affiliates.
• Experience with creator outreach and relationship management.
• Strong understanding of affiliate commissions, product seeding and creator incentives.
• Experience drafting and reviewing detailed Memoranda of Agreement (MOAs), with strong attention to accuracy, commercial terms, obligations and potential loopholes.
• Experience analysing affiliate or e‑commerce performance data.
• Strong communication and negotiation skills.
• Strong written and verbal English.
• Excellent organisational and project management skills.
• Comfortable working with spreadsheets, dashboards and performance reports.
• Ability to work independently and take ownership of the affiliate programme.

Strong Advantage

• Experience with Shopee Affiliate or other marketplace affiliate programmes.
• Experience working with DTC, FMCG, beauty, wellness, pet care or other consumer brands.
• Experience with creator research and analytics tools such as FastMoss, Kalodata, Euka or similar platforms.
• Experience managing creator communities through platforms such as Viber, Facebook Groups or Discord.
• Experience with product seeding and high‑volume creator outreach.
• Experience turning UGC/creator content into paid advertising assets.
• Previous experience growing an affiliate programme with measurable revenue results.

The Person We're Looking For

You are someone who:

• Naturally enjoys talking to creators and building relationships.
• Is commercially minded and thinks beyond likes and views.
• Understands that sales and revenue are the ultimate measure of affiliate performance.
• Can spot a creator with potential even if they do not have a huge following.
• Is comfortable doing hands‑on outreach rather than waiting for creators to come to you.
• Can manage a high volume of creators without losing track of details.
• Is detail‑oriented when reviewing agreements and commercial arrangements.
• Can identify unclear terms, missing obligations or potential loopholes in agreements.
• Uses data to make decisions rather than relying solely on intuition.
• Is proactive, resourceful and comfortable in a fast‑moving e‑commerce environment.
• Has a genuine interest in social media, creators, pets and consumer brands.
• Is willing to test, learn and continuously improve.

Key Performance Indicators

The success of this role will be measured through:

Affiliate Growth

• Creator activation rate

Revenue

• Monthly affiliate GMV / revenue
• Revenue growth month‑on‑month
• Revenue generated by top‑performing affiliates

Content

• Number of affiliate videos/content pieces published
• Sample‑to‑content conversion rate
• Number of high‑performing affiliate assets generated
• Affiliate commission as a percentage of revenue
• ROAS / ROI
• Cost per acquired customer
• Creator productivity and revenue per active affiliate
• Response and activation rates
• Campaign execution and turnaround time
• Quality and compliance of affiliate content
• Accuracy and completeness of affiliate agreements and MOAs