Ads & Marketing Specialist

2529 Corporation; Muntinlupa; On-site; PHP 279,000 - 502,000; Full time

Job summary

2529 Corporation is seeking an Ads & Marketing Specialist to spearhead digital campaigns across multiple platforms. The role focuses on generating quality leads, increasing brand visibility, and driving engagement to support business growth.

You will implement and optimize strategies, create compelling content, and collaborate with Sales and Operations to align campaigns with objectives. The ideal candidate has 1–2 years in digital marketing and hands-on ad management experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1–2 years of experience in digital marketing, paid advertising, social media marketing, or related role.
• Hands-on experience with Meta Ads Manager/Facebook Ads is highly preferred.
• Experience with Google Ads, TikTok Ads, or other advertising platforms is an advantage.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, Google, and other relevant platforms.
• Develop and implement digital marketing strategies aligned with business and sales objectives.
• Create and coordinate engaging marketing content, including social media posts, promotional materials, and campaign creatives.
• Monitor and optimize ad performance based on metrics such as reach, engagement, leads, conversion, and cost per result.
• Conduct audience research and develop effective targeting strategies.
• Manage social media pages and maintain consistent brand presence across platforms.
• Generate and nurture leads through digital marketing campaigns and promotional activities.
• Coordinate with Sales and Operations teams to ensure proper lead handling and campaign alignment.
• Prepare regular marketing performance reports and provide actionable recommendations.
• Conduct competitor and market research to identify trends, opportunities, and new marketing strategies.
• Assist in developing promotional campaigns, launches, events, and other marketing initiatives.
• Monitor marketing budgets and ensure efficient use of advertising spend.
• Uphold and model 2529 Corporation's core values: Faith & Purpose, Kindness, Impact, Accountability, and Reliable

Skills

Lead generation

Campaign optimization

Audience targeting

Content creation

Analytics

Communication skills

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Facebook Ads

Google Ads

TikTok Ads

Canva

Meta Business Suite

Google Analytics

Job description

About the Role

2529 Corporation is looking for an Ads & Marketing Specialist who will take an active role in developing and executing digital marketing campaigns across our growing portfolio of businesses. This role will focus on generating quality leads, increasing brand visibility, driving engagement, and supporting business growth through effective digital advertising and marketing strategies.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, Google, and other relevant platforms
• Develop and implement digital marketing strategies aligned with business and sales objectives
• Create and coordinate engaging marketing content, including social media posts, promotional materials, and campaign creatives
• Monitor and optimize ad performance based on key metrics such as reach, engagement, leads, conversion, and cost per result
• Conduct audience research and develop effective targeting strategies
• Manage social media pages and maintain consistent brand presence across platforms
• Generate and nurture leads through digital marketing campaigns and promotional activities
• Coordinate with the Sales and Operations teams to ensure proper lead handling and campaign alignment
• Prepare regular marketing performance reports and provide actionable recommendations
• Conduct competitor and market research to identify trends, opportunities, and new marketing strategies
• Assist in developing promotional campaigns, launches, events, and other marketing initiatives
• Monitor marketing budgets and ensure efficient use of advertising spend
• Uphold and model 2529 Corporation's core values: Faith & Purpose, Kindness, Impact, Accountability, and Reliable

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• At least 1–2 years of experience in digital marketing, paid advertising, social media marketing, or a related role
• Hands-on experience with Meta Ads Manager/Facebook Ads is highly preferred
• Experience with Google Ads, TikTok Ads, or other advertising platforms is an advantage
• Strong understanding of digital marketing, lead generation, audience targeting, and campaign optimization
• Creative and analytical mindset with strong attention to detail
• Excellent written and verbal communication skills
• Proficient in Canva and other basic content creation tools
• Knowledge of Meta Business Suite, Google Analytics, or similar analytics tools is an advantage
• Able to manage multiple campaigns and deadlines independently
• Results-oriented, proactive, and willing to continuously learn new marketing strategies

What We Offer

• Competitive base salary + performance-based incentives
• Statutory benefits (SSS, PhilHealth, Pag-IBIG) plus HMO coverage
• Training, mentorship, and opportunities for career growth
• Hands-on experience in digital advertising, lead generation, and multi-business marketing
• Opportunity to grow within a fast-growing, values-driven organization
• A collaborative workplace culture built on faith, kindness, accountability, and teamwork

Work Location: In person