Admissions and Family Engagement Officer

Everest Academy Nuvali; Calamba; On-site; PHP 279,000 - 446,000; Full time

Job summary

Everest Academy Nuvali in Laguna, Philippines seeks an Admissions and Family Engagement Officer to plan, execute, and monitor marketing, communications, and enrollment initiatives that support growth and retention. The role focuses on attracting prospective families, guiding applicants through the admissions journey, and strengthening engagement with parents through clear, mission-aligned communications.

You will collaborate with feeder schools and community partners, develop campaigns, track

Qualifications

• Experience in school admissions or education marketing.
• Strong written and verbal communication.
• Ability to manage multiple campaigns and events.
• Familiarity with CRM and enrollment analytics.

Responsibilities

• Respond promptly to inquiries from prospective families.
• Manage the admissions pipeline from inquiry to enrollment.
• Schedule and conduct campus tours and information sessions.
• Organize Open Houses or admissions events at least 1 per quarter.
• Maintain relationships with feeder schools, preschools, and community partners.
• Coordinate referral programs and encourage parent ambassadors.
• Develop and implement enrollment marketing campaigns.
• Create and distribute admissions materials and promotional content.
• Monitor enrollment targets and identify recruitment opportunities.
• Represent the school at community events and educational fairs.
• Serve as primary point of contact for prospective and current families.
• Contribute to parents' orientation and engagement activities.
• Support administration with parent feedback and retention efforts.
• Track inquiries, applications, acceptances, enrollments, and re-enrollments.
• Provide recommendations to improve recruitment and retention efforts.

Skills

Enrollment marketing

Lead generation

Stakeholder communication

Project management

Education

Bachelor's degree in Marketing/Education/Communications

Tools

CRM software

MS Office / Google Workspace

Social media platforms

Job description

The Admissions and Family Engagement Officer is responsible for planning, executing, and monitoring all marketing, communications, and enrollment initiatives that support the school’s strategic priorities in:

1. Enrollment growth
2. Family retention
3. Long‑term PreK3–12 positioning

This role ensures that the school’s mission, Catholic identity, and academic strengths are clearly communicated to current and prospective families, while delivering measurable enrollment outcomes.

Key Objectives:

• Help fill current and future available seats across expanding grade levels
• Strengthen parent referrals and community trust
• Support family retention through clear communication and engagement
• Contribute to the school’s long-term K–12 growth and sustainability

Responsibilities:

Enrollment Marketing and Lead Generation

Objective: Attract prospective families and increase enrollment.

• Respond promptly to inquiries from prospective families.
• Manage the admissions pipeline from inquiry to enrollment.
• Schedule and conduct campus tours and information sessions.
• Organize Open Houses or admissions events at least 1 per quarter.
• Maintain relationships with feeder schools, preschools, and community partners.
• Coordinate referral programs and encourage parent ambassadors.
• Develop and implement enrollment marketing campaigns.
• Create and distribute admissions materials and promotional content.
• Monitor enrollment targets and identify recruitment opportunities.
• Represent the school at community events and educational fairs.

Family Communication and Retention Support

Objective: Strengthen family satisfaction, engagement, and retention.

• Serve as a primary point of contact for prospective and current families.
• Contribute to the parents' orientation.
• Facilitate parent engagement activities and community-building events.
• Support the administration in gathering parent feedback.
• Monitor family satisfaction and identify retention concerns.
• Promote volunteer opportunities and parent involvement programs.
• Assist families in understanding school policies, procedures, and programs.
• Support efforts to increase re‑enrollment rates.

Content, Branding, and Visual Materials

Objective: Strengthen the school's identity and public image.

• Ensure consistent use of the school's brand standards and messaging.
• Create or coordinate the production of promotional materials.
• Develop presentations for admissions events and parent meetings.
• Maintain a library of images, videos, testimonials, and marketing assets.

Data, Reporting, and Performance Tracking

Objective: Use data to improve enrollment, communication, and retention outcomes.

• Track inquiries, applications, acceptances, enrollments, and re‑enrollments.
• Monitor enrollment funnel metrics and conversion rates.
• Track website traffic, social media engagement, and communication metrics.
• Maintain parent engagement and event participation records.
• Provide recommendations to improve recruitment and retention efforts.
• Support annual enrollment forecasting and strategic planning.

General Provisions:

• Support school administration in the mission of integrally forming students (intellectually, humanly, spiritually, and apostolically) in the school
• Positively align, adapts & observes school vision/mission, values, initiatives, principles, policies/guidelines, and culture
• Attend to other school-related matters that may be assigned by supervisor
• Carry out responsibilities with the awareness that one is above all an apostle of Christ. One’s life, witness of faith, and professional dedication serves as an example of the importance one considers the mission entrusted to oneself.