Job Summary
The Accounts Manager is responsible for managing and strengthening client relationships, overseeing digital marketing campaigns, and ensuring the successful delivery of client projects and business objectives. This role involves strategic account planning, campaign performance monitoring, cross-functional team coordination, and identifying opportunities for account growth and client retention.
The Accounts Manager serves as the primary point of contact between clients and internal teams, ensuring that campaigns are executed efficiently, client expectations are met, and agreed-upon performance targets are achieved.
Job Responsibilities
Client Relationship and Account Management
- Manage and oversee assigned client accounts, ensuring client satisfaction, retention, and long-term business relationships.
- Serve as the primary point of contact for client communications, concerns, project updates, and strategic discussions.
- Understand clients' business objectives, marketing requirements, and performance expectations.
- Conduct regular client meetings, performance reviews, and strategic planning sessions.
- Identify opportunities for account growth, additional services, and business development.
- Address client concerns promptly and provide appropriate solutions.
Digital Marketing Strategy and Campaign Management
Develop, recommend, and oversee digital marketing strategies aligned with clients' business objectives and approved budgets.
- Coordinate with internal teams to ensure the effective planning, execution, and optimization of marketing campaigns.
- Oversee campaign timelines, deliverables, budgets, and overall performance.
- Review campaign strategies and recommendations before presenting them for client approval.
- Monitor campaign implementation to ensure alignment with approved strategies and client expectations.
- Identify areas for campaign improvement and recommend appropriate adjustments.
Campaign Performance Monitoring and Reporting
Monitor and evaluate campaign performance against established Key Performance Indicators (KPIs).
- Analyze campaign results, including engagement, conversions, return on investment (ROI), and other relevant metrics.
- Prepare and present regular performance reports, strategic insights, and recommendations to clients and Management.
- Collaborate with digital marketing specialists to identify opportunities for campaign optimization.
- Ensure timely and accurate submission of client reports and campaign updates.
Team Collaboration and Project Coordination
Coordinate with creative, media buying, content, and other relevant teams to ensure successful campaign execution.
- Communicate client requirements, project expectations, timelines, and deliverables to internal teams.
- Monitor project progress and ensure that assigned tasks are completed within agreed timelines.
- Collaborate with external suppliers, contractors, and service providers when necessary.
- Provide guidance and support to Account Executives or assigned team members, when applicable.
- Escalate operational concerns, project delays, and client-related issues to Management when necessary.
Client Onboarding and Account Development
- Facilitate the onboarding of new clients, ensuring proper documentation, alignment of expectations, and smooth account transitions.
- Coordinate campaign kickoffs, project briefings, and initial strategy discussions.
- Establish clear communication channels, project timelines, and performance expectations.
- Identify potential opportunities for account expansion, contract renewals, and additional services.
- Support Management in preparing client proposals, presentations, and strategic recommendations.
Administrative and Company Responsibilities
Maintain accurate and updated client records, campaign documentation, and account reports.
- Ensure compliance with company policies, procedures, and confidentiality requirements.
- Participate in company initiatives, marketing activities, public events, team-building activities, learning sessions, and paid training programs.
- Attend scheduled in-person meetings at least twice a month, including client presentations, team updates, and strategic planning sessions.
- Perform other related duties and responsibilities as may reasonably be assigned by Management.
Job Qualifications
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field.
- At least 3–5 years of relevant experience in account management, client servicing, digital marketing, or advertising, preferably in a digital marketing agency.
- Proven experience managing multiple client accounts and overseeing digital marketing campaigns.
- Strong understanding of digital marketing platforms, including Meta Ads, Google Ads, and other relevant advertising channels.
- Knowledge of campaign performance metrics, reporting, and digital marketing analytics.
- Excellent communication, presentation, negotiation, and client relationship management skills.
- Strong organizational, project management, and problem-solving abilities.
- Ability to manage multiple accounts, prioritize competing deadlines, and work effectively under pressure.
- Experience collaborating with cross-functional teams and external service providers.
- Proficiency in Google Workspace, Microsoft Office, and project management or reporting tools.
- Strong attention to detail, accountability, and commitment to delivering quality client service.
- Willingness to attend required in-person meetings and participate in company activities.