Remote Campaign Manager, Demand Gen (B2B CX/BPO)

IntouchCX

Morong

On-site

PHP 5,528,255 - 7,985,257

Full time

14 days+

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Job summary

IntouchCX’s Global Marketing Department seeks a strategic Campaign Manager, Demand Generation to lead content strategy and execution against awareness, engagement, and conversion goals for North American enterprise buyers in the BPO and CX space.

You’ll collaborate with Brand & Comms, Sales, and BDR teams to develop persona-driven content across blogs, case studies, whitepapers, emails, and landing pages, while optimizing paid channels and measuring impact.

Qualifications

BA/BS in marketing or related field.
5+ years of B2B content marketing experience with focus on positioning and messaging.
Experience with BPO or CX-focused organizations preferred.
Proven content for enterprise audiences in North America.
Strong writing and editing across long/short formats.
Experience in fast-paced, cross-functional teams.

Responsibilities

Develop and lead content strategies aligned with campaign objectives and buyer needs.
Create positioning frameworks that differentiate offerings and support sales.
Deliver content across formats: blogs, whitepapers, emails, landing pages.
Collaborate with Brand, Comms, Campaign Managers for voice and messaging.
Optimize content across paid channels (Google Ads, Demandbase, LinkedIn, Meta).
Partner with Sales/BDR to address buyer pain points and accelerate deals.
Build and manage editorial calendars for multi-channel campaigns.
Translate strategy into visuals and copy with creative teams.
Review content for clarity, consistency, and accuracy.
Analyze performance and provide insights to improve conversions.