360 Communications & GTM Strategy Lead

Metropolitan Bank & Trust Company; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Metropolitan Bank & Trust Company (Metrobank) is seeking a Communications Strategy & Integration Manager to lead the design, execution, and monitoring of 360 go-to-market campaigns for assigned segments.

You will translate marketing objectives into integrated communications plans, present effectively to senior leaders, and manage multiple campaigns with strong cross-functional collaboration and timely delivery.

Qualifications

• Bachelor's degree in communications/marketing or business.
• Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus.
• Marketing Comms or In-house agency experience in banking is a plus.
• At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency.
• Able to translate & execute marketing business objectives to marketing communications plans.
• Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders.
• Strong working knowledge of MS Word, Excel, and PowerPoint.
• Process oriented in communications development – from briefing, approvals, implementation, post review; able to create & improve processes.
• Well rounded in all aspects of marketing communications – digital, traditional, events & activation.
• Has knowledge & understanding of media planning & execution.
• Strong organizational and consolidation skills for administrative items and data across different business units / media channels.
• Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights.
• Strong time management skills and ability to manage multiple projects simultaneously.
• Creative problem solving and ideation skills.
• People person – works well with teams, and when needed is able to host / present to big groups.

Responsibilities

• Create / author / lead 360 marketing campaigns.
• Guide and ensure proper creation of communications briefs from internal clients (program / product managers).
• Project manage GTM campaigns.
• Ensure seamless and timely execution of all collaterals / elements in the GTM customer journey across digital and non-digital media.
• Provide regular innovation initiatives that can be explored / applied to GTMs.

Skills

Presentation skills

Stakeholder management

Campaign management

Creative thinking

Time management

Team collaboration

Education

Bachelor's degree in communications/marketing or business

Tools

MS Word

Excel

PowerPoint

Job description

Metropolitan Bank & Trust Company (Metrobank) is seeking a Communications Strategy & Integration Manager to lead the design, execution, and monitoring of 360 go-to-market campaigns for assigned segments.

You will translate marketing objectives into integrated communications plans, present effectively to senior leaders, and manage multiple campaigns with strong cross-functional collaboration and timely delivery.