Sales Operations Manager

Employment; Oman; On-site; OMR 40,000 - 80,000; Full time

Job summary

OMASCO in Oman seeks a Sales Operations Manager – Multi brand to lead day-to-day sales operations across all branches, covering new vehicles, used vehicles and motorbikes. You will drive performance, improve efficiency, and ensure adherence to budgets and KPI targets.

You will oversee a diverse, multi-location team, strengthen customer experience, monitor CSI and NPS, and coordinate with OEM partners to support launches and reporting while maintaining compliance with group policies.

Qualifications

• 10–15 years in automotive sales, incl. 5+ years in management.
• Bachelor's or equivalent qualification.
• Strong customer focus with CSI/NPS emphasis.
• Deep understanding of P&L and KPIs.

Responsibilities

• Lead sales operations across all branches to meet budget, volume and EBIT targets.
• Review monthly sales performance and identify improvement opportunities.
• Drive process improvements in sales, reporting, lead management, and customer data.
• Monitor market trends and promotions to support campaigns.
• Collaborate with OEMs on launches and monthly reports.
• Manage stock across locations to maximise turnover.
• Ensure high customer satisfaction through service processes and CSI/NPS.
• Ensure policy compliance and escalate deviations.
• Develop a high-performance, multi-location team culture.
• Prepare reports for group stakeholders and OEM partners.

Skills

Leadership

Multi-location management

Automotive sales

Customer focus

P&L & KPIs

Education

Bachelor's degree or equivalent

Tools

Connect CRM

C4C

Job description

The Sales Operations Manager – Multi brand will be responsible for providing operational leadership and support to the Automotive Sales Division of OMASCO in Oman. The role oversees day-to-day sales operations across all branches, covering new vehicles, used vehicles and motorbikes across multiple brands. This position plays a key role in driving sales performance, improving operational efficiency, achieving budget and KPI targets, strengthening customer experience, and ensuring compliance with business and group policies.

What you will do

• Lead sales operations across all branches, ensuring performance meets or exceeds agreed budget, volume, revenue, gross margin and EBIT targets.
• Review sales performance monthly through Connect, sales funnel data and operational reports to identify opportunities for improvement.
• Drive continuous improvement across sales processes, reporting, lead management and customer data capture through group systems such as Connect/C4C.
• Monitor competitor activity, market trends, pricing and promotions to support sales campaigns that drive volume and profitability.
• Engage with OEMs on new model launches, brand performance reviews, monthly reporting and SSOP inputs.
• Manage stock levels across all locations, ensuring stock turnover is maximized and aged stock is prioritized for sale.
• Ensure customer satisfaction standards are achieved by improving sales service processes and monitoring CSI and NPS performance across locations and sales teams.
• Maintain compliance with all group and business policies, procedures and protocols, escalating and managing any deviations appropriately.
• Develop and lead a high-performance culture across a diverse, multi-location team, ensuring strong performance is recognized and underperformance is managed effectively.
• Prepare and update reports and presentations for group stakeholders and external OEM partners in a timely and accurate manner.

Skills

Required skills to be successful

• Strong leadership capability with experience managing large, diverse and multi-location sales teams.
• 10-15 years of experience within an automotive sales department, including at least 5 years in an automotive management role. Bachelor's degree or equivalent qualification.
• Strong customer focus with the ability to improve customer experience, CSI and NPS performance.
• Commercially driven with strong understanding of automotive sales operations, P&L accountability, KPIs and performance management.