Sales Operations Manager

Employment; Muscat; On-site; OMR 28,000 - 45,000; Full time

Job summary

Al-Futtaim Automotive seeks a Sales Operations Manager to lead day-to-day operations across branches for new vehicles, used vehicles, and motorbikes. You will drive performance, improve processes, and ensure compliance with group policies while monitoring CSI and NPS.

You will collaborate with OEM partners, brand teams, and senior leadership to optimize sales, profitability, and customer experience across Oman.

Qualifications

• Proven experience leading multi-location sales teams.
• 10–15 years in automotive sales with at least 5 years in a management role.
• Strong customer focus with ability to improve CSI/NPS and customer experience.

Responsibilities

• Lead sales operations across all branches and brands, ensuring targets are met.
• Review sales performance monthly using Connect, CRM data and reports to identify opportunities.
• Drive continuous improvement of sales processes, reporting, and data capture across systems.
• Monitor competitor activity, market trends, pricing, and promotions to support campaigns.
• Engage with OEMs on new model launches, brand reviews, and monthly reporting.
• Manage stock levels and maximize turnover across locations; address aged stock.
• Ensure customer satisfaction standards and monitor CSI/NPS across locations.
• Maintain compliance with group policies; escalate deviations.
• Develop and lead a high-performance culture across a multi-location team.
• Prepare and update reports/presentations for group stakeholders and OEM partners.

Skills

Leadership

Experience 10–15y

Customer focus

Commercial mindset

Education

Bachelor’s degree or equivalent qualification

Tools

SAP S4HANA

Connect CRM

Job description

The Sales Operations Manager – Multi brand will be responsible for providing operational leadership and support to the Automotive Sales Division of OMASCO in Oman. The role oversees day-to-day sales operations across all branches, covering new vehicles, used vehicles and motorbikes across multiple brands. This position plays a key role in driving sales performance, improving operational efficiency, achieving budget and KPI targets, strengthening customer experience, and ensuring compliance with business and group policies.

What you will do

• Lead sales operations across all branches, ensuring performance meets or exceeds agreed budget, volume, revenue, gross margin and EBIT targets.
• Review sales performance monthly through Connect, sales funnel data and operational reports to identify opportunities for improvement.
• Drive continuous improvement across sales processes, reporting, lead management and customer data capture through group systems such as Connect/C4C.
• Monitor competitor activity, market trends, pricing and promotions to support sales campaigns that drive volume and profitability.
• Engage with OEMs on new model launches, brand performance reviews, monthly reporting and SSOP inputs.
• Manage stock levels across all locations, ensuring stock turnover is maximized and aged stock is prioritized for sale.
• Ensure customer satisfaction standards are achieved by improving sales service processes and monitoring CSI and NPS performance across locations and sales teams.
• Maintain compliance with all group and business policies, procedures and protocols, escalating and managing any deviations appropriately.
• Develop and lead a high-performance culture across a diverse, multi-location team, ensuring strong performance is recognized and underperformance is managed effectively.
• Prepare and update reports and presentations for group stakeholders and external OEM partners in a timely and accurate manner.

Required skills to be successful

• Strong leadership capability with experience managing large, diverse and multi-location sales teams.
• 10-15 years of experience within an automotive sales department, including at least 5 years in an automotive management role. Bachelor’s degree or equivalent qualification.
• Strong customer focus with the ability to improve customer experience, CSI and NPS performance.
• Commercially driven with strong understanding of automotive sales operations, P&L accountability, KPIs and performance management.

About the team

You will be part of the Automotive Sales Division of OMASCO, working closely with branch sales teams, brand teams, OEM partners and senior leadership. The team operates across multiple locations in Oman and is focused on delivering strong sales performance, customer satisfaction, operational excellence and sustainable business growth across new vehicles, used vehicles and motorbikes.

What equips you for the role

• Proven experience managing sales performance, budgets, stock, customer satisfaction and multi-brand automotive operations.
• Strong understanding of dealership operations, sales funnel management, CRM discipline, reporting governance and OEM requirements.
• Ability to lead independently with minimal supervision while motivating teams to deliver high standards of performance.
• Customer-centric mindset with excellent customer handling and stakeholder engagement skills.
• Strong communication, presentation and database management skills.
• Strong stakeholder management skills with the ability to engage effectively with OEMs, internal leadership teams and cross-functional partners.
• Advanced MS Office skills, particularly Excel and PowerPoint, with strong reporting and presentation capability.
• Knowledge of SAP S4HANA, Connect sales processes or similar CRM/database systems is preferred.
• Excellent analytical and problem-solving skills, with the ability to interpret sales data and identify risks, opportunities and areas for improvement.

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

Specialized Import and Trading LLC - Oman, muscat