Sales Activation Specialist

MENA HR Solutions LLC (IBD Group); Muscat; On-site; OMR 7,000 - 11,000; Full time

Job summary

MENA HR Solutions LLC (IBD Group) in Oman is seeking a Sales Activation Specialist to plan, coordinate, implement, and evaluate sales activation activities across designated retail markets in Oman and the UAE.

The role requires 3–8 years in sales activation or trade marketing, a Bachelor’s in marketing or related field, strong Excel/PowerPoint skills, and willingness to travel within Oman and to the UAE.

Qualifications

• 3–8 years of experience in sales activation, trade marketing, or similar.
• Bachelor’s degree in marketing, business administration, sales, or related discipline.
• Experience executing in-store promotions, product launches, sampling, and retail campaigns.
• Good knowledge of Oman retail operations and FMCG market.
• Proficiency in Excel and PowerPoint for data analysis and reporting.
• English fluency mandatory; Arabic or other languages are a plus.
• Valid driving licence and willingness to travel within Oman and to the UAE.

Responsibilities

• Develop activation plans aligned with sales and marketing strategies.
• Prepare budgets, schedules, and resource requirements.
• Coordinate in-store promotions and product launches.
• Monitor shelf placement, pricing, and visibility.
• Coordinate with retailers, agents, and merchandisers.
• Analyze sales data to measure campaign performance.
• Ensure compliance with brand standards and guidelines.

Skills

Sales activation

Trade marketing

Retail marketing

Data analysis

Budget management

Business communication

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

Job Purpose And Responsiblities

The Sales Activation Specialist shall be responsible for planning, coordinating, implementing, and evaluating sales activation activities across the designated retail markets in Oman and the UAE.

Job Purpose And Responsiblities

The Sales Activation Specialist shall be responsible for planning, coordinating, implementing, and evaluating sales activation activities across the designated retail markets in Oman and the UAE.

Requirements

• Minimum 3-8 years of relevant experience in sales activation, trade marketing, retail marketing, or a similar field.
• Bachelor s degree in marketing, business administration, sales, or a related discipline.
• Proven experience in executing in-store promotions, product launches, sampling activities, and retail campaigns.
• Good knowledge of Oman retail operations and the FMCG market.
• Proficiency in Microsoft Excel and PowerPoint for data analysis and reporting
• Good written and verbal communication skills in English are mandatory, and Arabic and other languages will be an advantage.
• Valid driving licence and willingness to travel within Oman and, when required, to the UAE.

Sales Activation Planning

• Develop sales activation plans aligned with the company s sales and marketing strategies.
• Prepare campaign schedules, implementation plans, budgets, resource requirements, and expected outcomes.
• Recommend suitable activation activities based on product priorities, sales objectives, customer profiles, and market opportunities.

In-Store Campaign Execution

• Coordinate and execute in-store promotions, product launches, sampling campaigns, demonstrations, seasonal promotions, and consumer-engagement activities.
• Ensure campaigns are implemented according to approved timelines, budgets, brand guidelines, and agreed objectives.
• Conduct regular market visits to verify campaign execution and resolve implementation gaps.

Product Placement and Visibility

• Monitor product availability, shelf placement, share of shelf, promotional displays, pricing, point-of-sale materials, and overall brand visibility.
• Identify gaps in product distribution, availability, placement, and visibility and recommend corrective actions.
• Coordinate with retailers, agents, sales teams, and merchandisers to improve product presentation and promotional compliance.

Retailer and Agent Coordination

• Maintain effective coordination with retailers, distributors, agents, merchandising teams, and other relevant stakeholders.
• Communicate campaign objectives, execution requirements, timelines, promotional mechanics, and expected deliverables.
• Follow up with stakeholders to ensure all agreed promotional activities are implemented effectively.

Market and Competitor Monitoring

• Monitor market trends, consumer behaviour, competitor pricing, promotions, product launches, packaging, displays, and other trade activities.
• Identify market opportunities, competitive threats, and emerging retail trends.
• Submit timely market intelligence and recommend appropriate sales activation responses.

Sales Data and Campaign Analysis

• Collect and analyze primary and secondary retail sales data to evaluate campaign performance.
• Measure key indicators such as sales uplift, consumer engagement, product availability, promotional compliance, return on investment, and market coverage.
• Compare actual campaign performance against agreed targets and identify areas for improvement.

Budget Management

• Prepare activation cost estimates and support the effective management of approved campaign budgets.
• Monitor campaign expenditure and ensure activities are executed within the approved budget.
• Maintain accurate records of activation-related costs and report any budget variance promptly.

Reporting and Recommendations

• Submit weekly, monthly, and campaign-specific reports to the Sales Director.
• Reports shall include campaign activities, market observations, sales performance, competitor developments, execution issues, budget status, photographs, and corrective actions.
• Provide data-driven recommendations to improve future campaigns, product visibility, consumer engagement, sales performance, and return on investment.

Cross-Functional Coordination

• Work closely with sales, marketing, supply chain, finance, retailers, agents, and external service providers.
• Ensure adequate product availability, promotional materials, staffing, approvals, and logistical support before campaign implementation.
• Provide on-the-ground support to the sales team during major campaigns, launches, exhibitions, and promotional events.

Compliance and Brand Standards

• Ensure all activation activities comply with the company s brand guidelines, approved communication, health and safety requirements, and applicable laws.
• Ensure promotional materials and consumer interactions accurately represent the company and its products.
• Immediately report any non-compliance, execution issue, or reputational risk to the Sales Director.