Marketing Team Leader

gu-recruitment; Muscat; On-site; OMR 18,000 - 30,000; Full time

Job summary

gu-recruitment is seeking an experienced Marketing Manager to lead strategy and execution in Muscat. The role focuses on developing annual and quarterly plans aligned with sales targets and product launches, with a strong emphasis on measurement and accountability.

You will drive campaigns across social media, paid ads, email, events, and PR, partner with sales, manage budgets and vendors, and mentor a high-performing team to deliver brand-consistent results.

Qualifications

• Bachelor degree in Marketing or related field; digital marketing certification preferred.
• 5–8 years in marketing with at least 2 years leading a team; real estate, hospitality, or high-value products preferred.
• Proficient in CRM, PPC campaigns, and analytics platforms.

Responsibilities

• Develop annual and quarterly marketing plans aligned with sales targets and launch calendars.
• Translate objectives into campaigns, channel plans, budgets, and KPIs.
• Lead campaigns across social media, paid ads, WhatsApp, website, email, events, PR, and roadshows.
• Ensure timely delivery of campaign materials, timelines, and approvals.
• Collaborate with Sales to define lead quality and campaign priorities.
• Monitor CPL, conversion rate, and ROI; propose improvements.
• Maintain consistent brand identity and content quality across channels.
• Oversee agencies, media suppliers, influencers, and vendors.

Skills

Leadership

Ownership

Creativity

Commercial mindset

Communication

Problem solving

Urgency

Attention to detail

Education

Bachelor degree in Marketing, Business Administration, Communications, or related field

Digital marketing certification

Tools

CRM

Meta Ads

Google Ads

Analytics

Content planning

Event marketing

Budget control

Campaign planning

Job description

Marketing Strategy

• Develop annual and quarterly marketing plans aligned with sales targets and project launch calendars.
• Translate business objectives into campaign briefs, channel plans, budgets, and measurable KPIs.

Campaign Execution

• Lead campaigns across social media, paid ads, WhatsApp, website, email, events, PR, and roadshows.
• Ensure all campaign materials, timelines, approvals, and deliverables are completed on schedule.

Lead Generation

• Work closely with Sales to define lead quality, follow-up requirements, and campaign priorities.
• Monitor CPL, conversion rate, lead source performance, and campaign ROI; recommend improvements.

Brand & Content

• Ensure consistent brand identity, tone of voice, project messaging, and visual quality across all channels.
• Review key visuals, captions, brochures, videos, landing pages, and sales-support materials.

Team & Vendors

• Allocate tasks, guide team members, review outputs, and build a high-performance marketing culture.
• Manage agencies, media suppliers, influencers, photographers, printers, and event vendors.

Requirements Education & Certifications

• Bachelor degree in Marketing, Business Administration, Communications, or related field; digital marketing certification preferred
• Experience 5-8 years in marketing, with at least 2 years leading a team; real estate, hospitality, or high-value product experience preferred

Technical Competencies

• Campaign planning, performance marketing, CRM, Meta Ads, Google Ads, analytics, content planning, event marketing, budget control.

Behavioral Competencies

• Leadership, ownership, creativity, commercial mindset, communication, problem solving, urgency, attention to detail.